Full Time Community Outreach Director

Senior Director/Director, Demand Generation Join to apply for the Senior Director/Director, Demand Generation role at Cvent
Senior Director/Director, Demand Generation
Join to apply for the Senior Director/Director, Demand Generation role at Cvent
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. Cvent is looking for a strategic and results-driven Senior Director/Director of Customer Expansion to lead Demand Generation initiatives focused on driving net new booked revenue within our Commercial and Enterprise customer base. This role sits within the Demand Generation team and partners closely with Sales, Customer Success, Field Marketing, Product Marketing, and Digital to design campaigns that convert customer engagement into pipeline and closed-won business.
Own the customer expansion strategy across Commercial and Enterprise accounts in North America, driving net new booked revenue through cross-sell, upsell, and whitespace engagement
including digital, email, webinars, and sales-supported outreach that align with customer needs and key business moments
Identify and prioritize opportunities using tools like 6sense, Salesforce, and product usage signals, with a focus on uncovering and engaging new buying centers
Partner with Sales and Customer Success to align on account plans and campaign execution strategies
Collaborate with Product Marketing and Vertical Marketing to develop relevant messaging, offers, and content tailored to specific customer segments and industries
Track and report on key KPIs: expansion pipeline, sourced revenue, campaign performance, and conversion rates across the funnel
Continuously test and optimize programs based on performance, feedback, and evolving customer needs
10+ years of B2B marketing experience with a strong background in demand generation, customer marketing, or account-based marketing (ABM)
~ Experience building revenue-driving programs for existing customers, including cross-sell, upsell, and adoption-focused initiatives
~ Proficiency with marketing tools such as Marketo or Eloqua, Salesforce, and ABM/intent platforms like 6sense
~ Strong collaboration skills with a proven ability to influence Sales, Customer Success, and Product Marketing partners
~ Experience targeting both commercial and enterprise segments, with understanding of complex buying cycles and multi-threaded sales processes
~ Analytical mindset with experience using data to drive prioritization and program optimization
~ Exceptional project management, communication, and stakeholder alignment skills
~ Bachelor's degree required


Employment type Full-time

Industries Software Development
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