VP Sales or Chief Revenue Officer

Chief Revenue Officer (CRO) Location: Denver, CO (Onsite) The following information aims to provide potential candidates with a better understanding of the requirements for this role. Travel: Up to 25% Salary: $180,000–$230,000 base (based on success in year one) Reports to: CEO/Founder About LuvBuds LuvBuds is the nation's leading provider of cannabis accessories to dispensaries and MSOs, with deep roots in the smoke shop supply industry. We're not just a distributor — we act as a category captain and value-added partner to help retailers grow their accessory revenue. Through data-driven insights, merchandising programs, vendor-funded initiatives, and our consultative approach, we help our customers maximize ROI and elevate the retail experience. LuvBuds is known for its fun, family-oriented culture, strong vendor relationships, and obsession with customer success. About the Role We're seeking a Chief Revenue Officer (CRO) to architect, lead, and execute the next phase of our growth — unifying sales, marketing, and merchandising into one powerful, performance-driven engine. This is a hands-on leadership role requiring both strategic vision and operational discipline. The CRO will report directly to the CEO/Founder and work closely with Operations and Finance leadership to ensure alignment across the organization. The ideal candidate is a proven builder who thrives in fast-paced environments, combines strong analytical and leadership skills, and can execute a vision that blends strategy, sales culture, and measurable results. Key Responsibilities Develop and execute a scalable national revenue strategy spanning wholesale, retail merchandising, and e-commerce. Lead, coach, and hold accountable a national sales team focused on execution, growth, and profitability. Build structure and rigor around sales KPIs, forecasting, and CRM utilization. Partner with Operations and Finance to ensure growth aligns with profitability, cash flow, and margin targets. Strengthen vendor relationships to drive co-funded retail merchandising programs, displays, and events. Align Sales, Marketing, and Vendor Relations under a unified playbook and reporting structure. Lead strategic initiatives like the TRIAD partnership (LuvBuds + Sparkplug + Headset) and other key collaborations. Travel approximately 25% to engage key customers, industry partners, and events. Required Experience 10+ years in progressive sales or revenue leadership, ideally in CPG, distribution, or cannabis industries. Proven success leading $25M–$100M+ revenue organizations and delivering measurable top-line and margin growth. Demonstrated ability to build scalable systems and teams — not just maintain existing ones. Strong understanding of wholesale-to-retail strategy, planograms, vendor funding, and sell-through optimization. Hands-on experience with CRM, ERP, and BI tools (HubSpot, Power BI, Dynamics, BigCommerce). Financial acumen: ability to manage P&L, forecast, and optimize ROI. What We're Looking For A builder and doer — you lead from the front and set the standard for execution. Strategic and data-driven, capable of turning insights into repeatable success. A collaborative partner to Operations and Finance with a clear sense of accountability. Emotionally intelligent, grounded, and skilled at building culture and alignment across departments. Experienced in both dispensary and smoke shop markets with an understanding of how to grow both. Cultural Fit At LuvBuds, we're a high-performance, low-ego culture built on teamwork, transparency, and measurable results. We value professionals who embrace technology and understand the role of AI and analytics, but we expect all candidates to produce authentic, original work and communication. Applicants who rely on AI-generated materials or interview responses will not be considered. Compensation & Benefits Base salary: $180,000–$230,000 (based on success in year one) Performance-based bonus potential Health benefits, paid travel, and executive-level resources Opportunity to lead revenue for the nation's largest cannabis accessories partner to dispensaries How to Apply Qualified candidates should submit a resume and a brief note summarizing their relevant experience in CPG, distribution, or cannabis revenue leadership. xrczosw Only candidates who meet the stated qualifications and demonstrate hands-on leadership experience will be considered.