Head of Marketing

1 week ago

Boston MA, United States Mass Rising Full time

About Mass Rising Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck. Mass Rising is a new professional soccer team launching in Massachusetts in 2028 and competing in USL League One . We’re building a modern club from the ground up — one that blends elite competition, deep community roots, and a long-term vision for growth in American soccer. This is a rare opportunity to shape the identity of a professional sports franchise before its first match is ever played. The Role We’re looking for a Head of Marketing to own and build the Mass Rising brand from zero to kickoff — and beyond. You’ll be responsible for fan acquisition, brand storytelling, revenue‑driving campaigns, and turning Mass Rising into a must‑follow, must‑attend club in New England. This role reports directly to the Founder / Ownership Group and will work closely with leadership across partnerships, ticketing, and community engagement. This is a builder role — hands‑on, creative, and strategic. What You’ll Own Brand & Storytelling Define and launch the Mass Rising brand voice, positioning, and narrative Lead all creative direction across digital, in‑stadium, merchandise, and media Own club announcements, launch moments, and major brand campaigns Fan Growth & Engagement Build the fanbase from day one (pre‑season, pre‑stadium, pre‑roster) Own social media strategy (organic + paid) across platforms Develop content strategy (video, short‑form, long‑form, community stories) Revenue‑Driving Marketing Drive demand for season tickets, single‑match tickets, and memberships Support sponsorship and partnership activation with compelling marketing assets Collaborate on merchandise launches and drops Community & Culture Position Mass Rising as Massachusetts’ club Activate local soccer communities, youth clubs, supporters groups, and local businesses Help launch and support official supporters groups Team & Systems (Over Time) Build and manage a small internal team or agency partners Establish marketing analytics, dashboards, and reporting Scale systems as the club grows toward and beyond 2028 Who We’re Looking For Must‑Haves 7–12+ years in marketing, brand, or growth roles Experience building a brand or audience from the ground up Strong digital and social media instincts (especially video) Data‑driven but creatively led Comfortable operating in ambiguity and early‑stage environments Nice‑to‑Haves Sports, entertainment, or live‑event experience Soccer knowledge or passion (professional or grassroots) Experience with ticketing, memberships, or subscriptions Prior experience working directly with founders or ownership What Makes This Role Special You’re shaping a professional sports brand before it exists Direct access to ownership and real influence over strategy Opportunity to build a legacy club, not just run campaigns High visibility role with long‑term growth potential as the club scales Compensation Competitive salary (commensurate with experience) Equity or long‑term incentive opportunity (for the right candidate) Opportunity to grow into a CMO‑level role as the club expands How to Apply Send a brief intro, resume, and examples of brands or communities you’ve helped build. xrczosw We care more about what you’ve built than where you worked.

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