Digital Marketing Automation Specialist

Working for Equity Residential means being part of a community and striving to provide the best in apartment living, speaking boldly about new ideas for innovation, and inspiring creativity in the ways we work together. Under the direction of Senior Management, the Digital Marketing Strategist (Analyst) is responsible for supporting the marketing group by reviewing, analyzing, and evaluating digital marketing efforts and the impact of those efforts on the business. Focuses on paid search, web analytics, and partner site campaigns with the goal to increase traffic, move‑ins, and revenue. Our current onsite work schedule requires attendance from Monday through Thursday each week, with remote work permitted on Fridays. You see audits, data, and summary reports as a key resource, as they provide you with guidance and direction for your future decisions. You are comfortable researching trends, organizing data, and presenting your findings. Microsoft Excel is a tool you know how to leverage in order to successfully manipulate information into a user friendly format. when approaching new problems and scenarios, sometimes taking inspiration from campaigns, trends and philosophies that resonate with you personally. Through previous work and/or school experiences, you've been exposed to digital marketing campaigns and have been involved in projects supporting the performance of a website. You don't need to be an expert, but your experience with targeted online marketing campaigns and reputation management is what will help you quickly transition into this position. Your writing and speaking skills are clear and effective, demonstrating your ability to be articulate and understood. We want your thoughts and input, based on your research findings and competitive analysis You are flexible and able to juggle the needs of changing priorities of the business. You have a keen eye for detail and pride yourself on delivering quality work. And when a special project arises, you volunteer. Strategic Planning and Execution (15%) Drive digital marketing optimization through analytics for campaigns across multiple channels, including native, classified, social, email, referral, display, pay‑per‑click, pay‑per‑lease, and subscription sources. Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and tactical delivery plans for revising the campaign strategy. Research, drive thought leadership, and implement emerging media, trends and technologies. Data Analysis and Optimization (65%) Coordinate marketing campaigns through budgeting, researching emerging trends, analyzing opportunities. Monitor and report on all internal website performance, ensuring quick and proper resolution of any issues. Build and update project plans and schedules to communicate project status and progress to all stakeholders. Execute key assigned project tasks to ensure effective and timely implementation of new marketing initiatives. Analyze the performance of partner sites and internal campaigns to make actionable recommendations to enhance performance. Support and attend monthly performance calls with pay‑per‑action, regional and national partners, identifying opportunities for improved tracking, efficiency, and performance. Drive ongoing optimization of internal website performance using web analytics, site research and competitive analysis to achieve website goals. Manage invoicing for online and offline partners, ensuring accuracy and on‑time delivery. Support marketing and sales initiatives through thorough research and analytics, delivering recommendations to achieve company goals. Training and Communication (20%) Educate colleagues and cross‑functional business partners on latest marketing strategies and channels. Train business units in marketing tools. Ensure on‑going compliance and adherence to the marketing guidelines through communication and ongoing updates to training documents and videos. Train and evaluate interns, full‑time temporary employees, and others as needed, under the guidance of senior management. Represent the Company in a professional manner, consistently maintaining a professional courteous attitude when dealing with residents, co‑workers and the public. Bachelor's degree required with (2) years of progressive digital marketing experience, demonstrating the proficient use of analytics to improve performance of a company's website or digital campaigns. (A combination of educational and work experience may be substituted based on management's discretion.) Ability to effectively and objectively communicate and work with internal and external customers. Must have experience at developing project plans from conception to implementation with a keen eye for detail. in addition to base salary, a discretionary annual bonus is provided. Highlights Of The Wellbeing Benefits For Full‑time Employees Include Medical, dental, vision care and wellness