Digital Analytics Implementation Analyst

4 weeks ago

Fort Worth TX, United States LeadStack Inc. Full time

LeadStack Inc. is an award winning, one of the nation's fastest growing, certified minority owned (MBE) staffing services provider of contingent workforce. As a recognized industry leader in contingent workforce solutions and Certified as a Great Place to Work, we're proud to partner with some of the most admired Fortune 500 brands in the world.


Title: Digital Analytics Implementation Analyst (W2 only)
Duration: 6 months contract
Interviews will be 2 rounds: 1st 30 min virtual, 2nd 1 hour onsite

We are seeking a Digital Analytics Implementation Analyst to join the Customer Intelligence Division within a leading airline industry's Digital Analytics Implementation Team. This analyst will be responsible for driving accurate and efficient digital data collection, maintaining tag management systems, and ensuring the integrity of analytics data across web and mobile platforms.

2-3 years of experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar.
~ Strong expertise in data collection mapping for Adobe Analytics (both web and native app), data feeds, and performing issue analysis.
~ Experience in data validation, identifying tagging and data collection issues, and ensuring data accuracy.
~ Manage the implementation and maintenance of digital analytics tools (Adobe Analytics, Tealium, etc.).
Implement and enhance data layer structures for web and mobile applications.
Conduct QA and validation of analytics data to ensure accuracy and reliability.
Partner with cross-functional teams to define KPIs and provide insights that drive digital customer experience improvements.
Maintain detailed documentation of implementation processes and measurement strategies.
Identify opportunities to improve data collection efficiency and data-driven decision making.

Masters degree in a quantitative or technical field.
Knowledge of iOS and Android SDKs for mobile analytics tracking.
Proficiency in JavaScript, jQuery, and JSON.
Experience with SQL and Agile project environments.

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