Product Marketing Director, Salesforce Data 360
4 days ago
Atlanta GA, Fulton County, GA; Georgia, United States
Salesforce, Inc.
Full-time
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Job CategoryMarketing & CommunicationsJob Details**About SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.About SalesforceSalesforce is the #1 AI CRM, empowering companies to connect with their customers in a whole new way. We are passionate about driving customer success through innovation, and our values of Trust, Customer Success, Innovation, Equality, and Sustainability guide everything we do. Join us in building the future of business with AI + Data + CRM + Trust.
At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.Job DetailsWe are seeking a highly creative, motivated, and passionate Product Marketing Director to drive product launches, awareness, and product marketing strategy for Data 360. This role requires a strategic, hands-on leader with demonstrable expertise across all facets of product marketing.
Salesforce Data 360 activates trusted context across your Agentic Enterprise. Natively built on the Salesforce Platform, it powers your Customer 360 apps and Agentforce, and amplifies your existing data lake or warehouse investments to deliver real-time insights and intelligent action.
You will be responsible for defining product positioning & messaging, leading high-impact product launches, orchestrating demo storyboarding, and supporting AR/PR strategies. You thrive on building scalable initiatives and possess a proven ability to drive cross-functional alignment across diverse teams. This includes actively supporting public relations efforts and contributing to press release content for key announcements.
* Be a Subject Matter Expert: for Data 360, continuously monitoring industry trends, competitive landscapes, customer needs, and incorporate new technologies into our events, keynotes, product launches, and demos. Oversee Content Strategy & Delivery: Drive the creation and delivery of high-impact content, including messaging & positioning documents, pitch decks, demo storyboards and demo videos, webinars, blogs, case studies, and more.
* Shape Product Strategy: Partner closely with Data 360 Product Management to influence and shape innovative product investments that directly address customer needs and market opportunities.
* Confidently deliver compelling presentations to internal and external audiences of all sizes, including executive leadership, customers, and partners.Required
Skills:
* 8+ years of experience in product marketing, industry marketing or corporate marketing.
* Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
* Ability to create a range of marketing assets, including on-message product demo videos, sharp, succinct slide pitch-decks, product data sheets, enablement material, press releases, and blog posts.
* Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
* Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholdersPreferred
Skills:
* Experience with the Salesforce products, Data + AI/CDP platforms, and/or other SaaS and B2B technology platforms preferred
* Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
* A winning attitude that inspires optimism, fun, and the desire to always be learningBenefits & Perks:We have a public-facing website that explains our various benefits, including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more. Unleash Your PotentialWhen you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future
- but to redefine what's possible
- for yourself, for AI, and the world.
AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this .
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Please see our for more information about how we use your personal data and your rights, including with regard to u
At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.Job DetailsWe are seeking a highly creative, motivated, and passionate Product Marketing Director to drive product launches, awareness, and product marketing strategy for Data 360. This role requires a strategic, hands-on leader with demonstrable expertise across all facets of product marketing.
Salesforce Data 360 activates trusted context across your Agentic Enterprise. Natively built on the Salesforce Platform, it powers your Customer 360 apps and Agentforce, and amplifies your existing data lake or warehouse investments to deliver real-time insights and intelligent action.
You will be responsible for defining product positioning & messaging, leading high-impact product launches, orchestrating demo storyboarding, and supporting AR/PR strategies. You thrive on building scalable initiatives and possess a proven ability to drive cross-functional alignment across diverse teams. This includes actively supporting public relations efforts and contributing to press release content for key announcements.
* Be a Subject Matter Expert: for Data 360, continuously monitoring industry trends, competitive landscapes, customer needs, and incorporate new technologies into our events, keynotes, product launches, and demos. Oversee Content Strategy & Delivery: Drive the creation and delivery of high-impact content, including messaging & positioning documents, pitch decks, demo storyboards and demo videos, webinars, blogs, case studies, and more.
* Shape Product Strategy: Partner closely with Data 360 Product Management to influence and shape innovative product investments that directly address customer needs and market opportunities.
* Confidently deliver compelling presentations to internal and external audiences of all sizes, including executive leadership, customers, and partners.Required
Skills:
* 8+ years of experience in product marketing, industry marketing or corporate marketing.
* Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
* Ability to create a range of marketing assets, including on-message product demo videos, sharp, succinct slide pitch-decks, product data sheets, enablement material, press releases, and blog posts.
* Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
* Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholdersPreferred
Skills:
* Experience with the Salesforce products, Data + AI/CDP platforms, and/or other SaaS and B2B technology platforms preferred
* Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
* A winning attitude that inspires optimism, fun, and the desire to always be learningBenefits & Perks:We have a public-facing website that explains our various benefits, including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more. Unleash Your PotentialWhen you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future
- but to redefine what's possible
- for yourself, for AI, and the world.
AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this .
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Please see our for more information about how we use your personal data and your rights, including with regard to u