Head of digital marketing

4 weeks ago

Santa Clara CA, United States Cybersecurity Marketing Society Full time

About WideField Security Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description. At WideField Security, our mission is simple and ambitious: we stop identity breaches. Eighty percent of today’s attacks start with an identity incident, yet enterprises still lack visibility and control over how identities are used, shared, and abused. WideField was founded to solve this problem by providing a new layer of protection focused on identities in use. Our platform continuously monitors every human and non‑human session across applications and cloud environments to detect identity‑based threats in real time. We are an early‑stage, high‑growth cybersecurity startup backed by Crosspoint Capital Partners and Engineering Capital. We have already achieved early success with enterprise customers who believe that the next frontier of security lies in protecting identities, not just credentials. Join a team that invests in you, offering top‑tier health, dental, and vision benefits, coupled with a highly competitive salary and generous equity compensation. About the Role: Head of Digital Marketing We are looking for a Head of Digital Marketing to lead our demand generation and digital marketing strategy. This role is ideal for someone who thrives in a fast‑paced startup environment and wants to shape how a cybersecurity company tells its story to the world. As the Head of Digital Marketing, you will: Define and execute our digital and demand generation strategy to fuel top‑of‑funnel growth. Partner closely with sales to create integrated campaigns that generate qualified leads and accelerate the pipeline. Plan and drive awareness before key events and conferences through coordinated digital campaigns and outreach. Collaborate with social marketing to amplify our message across channels and measure engagement. Work directly with the founders on product marketing alignment by using messaging, positioning, and collateral to design campaigns that test narratives and find what resonates with our audience. Support customer storytelling by helping build case studies and digital assets that highlight customer success and outcomes. What You Bring Expertise in digital and demand generation marketing within B2B or cybersecurity domains. Proven experience building and scaling digital marketing programs in an early‑stage startup environment. Strong understanding of growth levers that help take revenue from approximately 1 million to 5 million dollars or more. Experience using AI‑powered marketing tools and automation platforms to scale campaigns efficiently. Strong data‑driven mindset with the ability to analyze campaign performance, interpret insights, and adjust strategies. Skill in testing and refining messaging based on market feedback and campaign results. Experience managing end‑to‑end campaign cycles from ideation to execution to performance tracking. Excellent written and verbal communication skills with the ability to translate complex security concepts into clear, compelling narratives. Startup DNA At WideField, we are building something that has never been done before. That requires a special kind of person. We are looking for someone who: Is a self‑starter who takes ownership from day one. Can operate creatively and efficiently on a startup budget. Shows perseverance and grit, is not afraid to experiment, fail fast, learn, and improve. xrczosw Brings a positive, can‑do attitude and thrives in a collaborative, high‑trust culture.

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