Senior Director, Digital Marketing Technologies and Content Capabilities

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID‑19, and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight the world’s biggest health challenges, and our mission requires collaboration, determination, and a relentless drive to make a difference.
The Senior Director, Digital Marketing Technologies and Content Capabilities is a transformative and visionary leader responsible for shaping and driving digital marketing operations with a focus on enterprise capabilities. The role leads a high‑performing team across four critical areas – Web + AI, Marketing Automation (SFMC), Content Production, and Creative Operations – and oversees global vendor and offshore delivery partners.
Build a culture of accountability, innovation, and operational excellence, fostering continuous learning and inspiring strong team performance.
Oversee and scale the enterprise Content Production Center, managing end‑to‑end digital asset development, PRC/MLR submission workflows, compliance quality, and delivery excellence across all digital channels.
Build an in‑house Design and Creative Operations function from scratch to elevate creative quality, modernize processes, and drive organization‑wide adoption of improved ways of working.
Enable data‑driven marketing orchestration by partnering closely with marketing analytics to ensure that marketing capabilities allow for high‑quality data collection and analysis.
Act as a strategic partner to senior leadership, shaping long‑range digital capability planning across marketing, digital strategy, compliance, and IT.
Champion digital innovation, introducing emerging technologies – AI, automation, modular content, personalization – to modernize workflows and improve agility.
Translate strategy into clear operational roadmaps, scaling digital capabilities across web platforms, content operations, and marketing automation ecosystems.
Ensure operational excellence by establishing repeatable, efficient, and compliant execution across campaign deployment, digital production, and content supply‑chain workflows.
Oversee governance frameworks, workflows, and KPIs, including content governance, tagging, SEO, site architecture, and AI‑driven experience enhancements.
Serve as the senior point of contact for cross‑functional stakeholders, strengthening partnerships with Marketing, Compliance, MLR, Medical, Legal, and Global IT.
Manage strategic vendors and offshore teams, driving accountability to SLAs, quality standards, and innovation KPIs.
Own and manage a $2M+ budget, optimizing spending across tools, agencies, contractors, and headcount while ensuring scalability and quality.
Bachelor’s degree in Marketing, Digital Media, Business, or related field.
Minimum 12 years of experience in digital marketing, operations, or technology execution, with at least 5 years in a senior leadership role.
Experience in pharma/healthcare digital operations, with strong knowledge of digital marketing, MLR workflows, and platforms such as Veeva PromoMats, SFMC, Sitecore, and Figma.
Proven ability to scale digital capabilities, including modular content, dynamic email automation, tagging, and AI‑driven personalization.
Track record leading high‑performing cross‑functional global teams, including vendors and offshore partners.
Excellent communication, influence, and stakeholder management skills across executive and working team levels.
Demonstrated success driving digital innovation and introducing new capabilities, tools, and technologies.
Experience overseeing large‑scale content production, including PRC submissions and governance workflows.
Data‑driven mindset and strong understanding of marketing analytics.
Ability to build and mature Creative Operations functions, applying agency‑level standards to improve quality and efficiency.
Strong MarTech/WebTech understanding, including integrations across marketing automation, CMS, analytics, and consent platforms.
Preferred certifications such as PMP, Agile, or Six Sigma.
The position may also be eligible for a discretionary annual bonus, discretionary stock‑based long‑term incentives, paid time off, and a benefits package that includes company‑sponsored medical, dental, vision, and life insurance plans.
xrczosw Employment decisions will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other protected characteristics.
Full‑time
Onsite (Remote option available)