Associate Director, Hematology Marketing

The Associate Director, Hematology Marketing – DTC/NPP
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The Associate Director, Hematology Marketing – DTC/NPP will manage the Hematology HCP NPP & DTC strategy and execution. This includes all media strategy, digital strategy, and creative execution across multiple indications. You will play a critical role in shaping digital activities and assets, long term strategic planning, and executing a robust DTC plan across digital, TV and other non-personal channels. The role will require effective collaboration with numerous cross functional stakeholders including Insights/Analytics, commercial support teams, compliance, regulatory, training, sales, and corporate affairs.
Strategic and tactical responsibilities include: insight generation, strategic plans, tactical plans, media plans, messaging, feeding into overarching hematology brand strategy, AI and omnichannel planning
Lead and collaborate effectively with key cross‑functional partners and manage both internal and external stakeholders to develop robust market‑shaping activities for launch success.
Responsible for video strategy & execution across linear & connected TV for DTC audiences
Execute the DTC & NPP digital and media planning across all indications (in line and new launches) included within hematology
Collaborate cross‑functionally, including with Brand leads, Sales leadership, MLR, & Field to ensure strategic plans align with business goals
Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
Develops and delivers key brand presentations and provide input into business reviews to leadership
Work with internal and external partners to define success metrics and analyse performance of marketing programs on an ongoing basis, ensure plans are optimized as needed to improve impact, and develop recommendations for future plans based on resulting measures
Bachelor’s Degree in relevant field
Experience building and integrating new capabilities that are relevant for launch success
Available to travel up to 30%
Ability to manage multiple complex projects
Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
High ethical standards and personal integrity
MBA in relevant field
Oncology experience – highly preferred – Hematology, CAR‑T, bispecifics
5+ years proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: DTC marketing, HCP digital, managed markets, brand marketing, sales, market research/analytics, strategic planning
Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels (Personal, Non‑Personal and Digital, Patient marketing)
Launch, management, and customer‑facing experience
Experience working in commercial alliance/partnership environment
In‑person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. We are trusted and empowered to be creative, solving problems by taking risks with science as our guardrail. We embrace continuous change and improvement, encouraged to think differently and develop game‑changing ideas. Hourly and salaried non‑exempt employees will also be paid overtime pay when working qualifying overtime hours. In addition, our positions offer a short‑term incentive bonus opportunity; eligibility to participate in our equity‑based long‑term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. If hired, employee will be in an “at‑will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
#The annual base pay (or hourly rate of compensation) for this position is outlined above. Hourly and salaried non‑exempt employees will also be paid overtime pay when working qualifying overtime hours. In addition, our positions offer a short‑term incentive bonus opportunity; eligibility to participate in our equity‑based long‑term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. If hired, employee will be in an “at‑will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. xrczosw If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.