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Associate Director of Marketing
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Boston, Massachusetts, United States John F. Kennedy Presidential Library and Museum Full timeThe John F. Kennedy Library Foundation seeks a talented and mission-driven marketing professional to execute our digital and traditional marketing campaigns for the JFK Presidential Library and Museum. Grounded in the history of President Kennedy's life and legacy, these campaigns should elevate the brand of the Library and Museum and broaden our audience....
Associate Director, CRM Marketing
1 month ago
The Library and Museum has a global footprint and it should be reflected in our marketing and advertising. This is a great position for a creative and proactive marketer who has the ability to connect nuanced historical stories to contemporary times for great impact.
Create and execute comprehensive marketing plans focused on increased in-person attendance and the growth of group tour audiences.
Develop a robust digital marketing strategy, establishing and reporting on the success of established key performance indicators (KPIs).
Manage paid media and audience segmentation, as well as the production and placement of all associated creative assets for digital, print, and OOH advertising.
Establish relationships with local and national tourism industry professionals; Serve as a strategic partner to senior staff of the Foundation and program managers of the Library.
Manage and track the budget for weekly and quarterly reporting within the Foundation budgeting infrastructure.
5-8 years in experience in digital and content marketing with proven, impactful results.
~ Focus on data-driven results.
~ Proficiency in social media content creation (as an additional support to the social media manager).
~ Excellent writing and communication skills.
~ Strong proficiency in Excel.
~ Microsoft Outlook Suite.
~ No phone calls, please.
Kennedy Library Foundation
Kennedy Library Foundation
Kennedy Library Foundation ("Foundation") is a 501(c)(3) non-profit organization with the purpose of carrying President Kennedy's legacy forward. The Foundation aims to inspire and engage both Americans and people around the world with his timeless vision of public service, civic responsibility, civil rights, scientific discovery and creative cultural pursuits, and ideals of peace, optimism and service, so they may learn how to translate them into action. As a major part of this mission, the Foundation supports the work of the John F. Kennedy Presidential Library and Museum, whose core function is to collect, preserve, and make available for research, the documents, audiovisual material, and artifacts of President Kennedy, his family, and his contemporaries. Over 225,000 people from around the globe visit the museum and nearly 12 million people visit the Library's website each year, and the Foundation serves 25,000 students annually through a host of free educational programs.
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