Talent Marketing Manager, AIM

We're reinventing how to attract and hire quality talent at scale — come join us. We're seeking a Talent Marketing Manager to lead the strategy, execution and performance behind two of the AIM organization's most critical marketing functions: activation management and integrated marketing and campaign planning across Workforce Staffing's global hiring portfolio. This role starts with the customer: understanding hiring needs, translating them into marketing goals, and owning how those goals are achieved. You define how marketing support is prioritized, how campaigns are strategically planned, measured and optimized, and how the team scales its impact through automation, data-driven decisioning, and cross-functional orchestration. You help thousands of people get a job every year. As a marketing strategist and cross-functional operator, you set the vision for how activation logic, campaign planning, override management, and performance optimization work together to drive fill rate outcomes at scale across priority geographies globally. You translate complex performance data into decisive activation recommendations, manage daily pacing and spend governance, and own the narrative for senior leadership. You flex between deep-focus, data-rich environments and wide-focus, relationship-heavy environments with equal confidence. You influence partner team roadmaps and align business managers on fill risk strategy, and represent both the activation and campaign functions in cross-functional planning. You don't wait for perfect data — you make decisions with what exists and build toward what's needed. Performance Optimization & Marketing Strategy: Define the annual marketing strategy and plan the direction for channel mix, spend efficiency, fill rate improvement, and labor order trajectory across your portfolio. Lead quarterly strategy reviews, updating priorities based on performance data, market shifts, and evolving business needs. Partner with analytics teams to move beyond single-metric measurement to comprehensive campaign performance frameworks. Push back on media recommendations with data where channel performance does not support continued investment. Activation Strategy & Risk Management: Own the strategic framework for weekly marketing activation logic across assigned markets, including application need and paid application need assessments. Define the override governance model, ensuring decisions are logged and structured to accelerate automation development. Set the standard for how risk is identified, escalated, and resolved across the portfolio. Integrated Campaign Planning & Execution: Own annual integrated campaign plans for assigned markets, with focus on building and testing during low-volume periods and maintaining readiness for high-volume hiring events. Lead working-backwards planning from hiring projections, site capacity, and historical performance data. Translate changing labor order visibility into dynamic marketing adjustments, flagging risks and mitigation plans early. Drive collaboration with Performance Marketing, Journey Orchestration, Creative, Talent Engagement, Marketing Analytics, and Business stakeholders. Manage stakeholder expectations across business partners, country leads, and global teams. Bridge the gap between marketing capabilities and operational hiring realities. Manage a wide portfolio of countries with varying levels of data maturity, labour order certainty, and stakeholder sophistication. Pacing & Spend Governance: Oversee daily pacing reviews, implementing ramp-down or pause decisions when application delivery targets are met. Share insights with Performance Marketing to improve paid marketing efficiency. Stakeholder Communication & Alignment: Own weekly and monthly Business Review deep dive presentations for senior leadership, translating risk sites and marketing performance into clear strategic narrative. Maintain regular alignment with Business Managers and cross-functional partners on fill rate risk and marketing actions. Influence investment priorities and partner team roadmaps through data-driven business cases. Adapt communication to audience maturity — from sophisticated data-driven forums to foundational trust-building conversations. Application Quality & Fill Rate Improvement: Monitor performance against goals including fill rate, non-paid application share, spend per hire, and application-to-usable application ratios. Implement data-driven optimisations for underperforming sites. Identify quality gaps (geo-targeting, shift messaging, channel mix) and coordinate with Paid Marketing, Creative, and Owned Marketing teams to resolve. Automation & Process Improvement: Own the automation of campaign planning processes — from discovery through recommendation to implementation. Eliminate redundant workflows and hold partner teams accountable for process improvements across both functions. Your morning starts with reviewing overni