Marketing Manager

4 weeks ago

Cupertino CA, United States AL Homes Full time

Salary range: $60,000 - $120,000 Campaigns & Demand Generation Execute multi-channel campaigns including direct mail (EDDM), paid ads, social media, and email marketing. Create marketing collateral such as brochures, one-pagers, yard signs, and event displays. Manage campaign budgets and timelines, ensuring projects launch on time and on brand. Coordinate neighborhood-targeted homeowner outreach campaigns. Events & Community Marketing Plan and manage open houses, showcases, community events, and industry expos. Coordinate event logistics: venues, signage, catering, AV, permits, staffing. Partner with city officials, community organizations, and brokers to build awareness. Track attendance, engagement, and event ROI; integrate leads into Salesforce/LeftMain. Marketing Operations Support CRM tracking and campaign attribution (Salesforce/LeftMain, GA4). Work with agencies, contractors, and vendors for design, ads, and media. Ensure consistency of brand voice and messaging across all marketing assets. Collaborate with sales team to align campaigns with homeowner and investor needs. Analytics & Reporting Monitor key metrics: CPL, CAC, MQL→SQL conversion, and event ROI. Prepare regular reports on campaign performance and recommendations. Share insights with leadership to guide future marketing efforts. What We're Looking For 4–7 years of marketing experience, ideally in real estate, housing, or related fields. Proven ability to run multi-channel campaigns that drive measurable results. Strong organizational skills with ability to manage events and campaigns simultaneously. Hands-on experience with CRM and analytics tools (Salesforce/LeftMain, GA4). Excellent communication and vendor management skills. Creative mindset with an eye for brand and design consistency. Flexibility to attend evening/weekend events as needed. Must have homes builder industry marketing experience.

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