Marketing Optimization Analyst

3 weeks ago

Atlanta GA, United States Insight Global Full time

We are seeking a Marketing Analyst with deep expertise in Adobe Experience Manager to support strategic initiatives within the Marketing Operations - Optimization organization. This role will serve as the AEM subject matter expert , partnering with cross-functional teams to design, implement, and operationalize workflows that improve efficiency and effectiveness, and enable personalization at scale through reusable content. The ideal candidate combines strong strategic skills with technical proficiency in AEM administration, helping drive process improvements and ensuring best practices across the marketing organization.

Act as the AEM subject matter expert , supporting intake, workflow and process design, user adoption and support, and technical capability knowledge across marketing teams.
Partner with stakeholders (Creative, Operations, Strategy, etc.) Define and maintain standards for project setup, job roles, groups, naming conventions, archival, etc. Project Management, DAM, analytics platforms) to optimize marketing operations.
Develop, manage, and automate dashboards and reporting to track tool utilization, user adoption, campaign performance, content performance and reusability.
Provide training, documentation, and office hours for end-users to improve adoption and ensure consistency in process execution.
Proven expertise in Adobe Experience Manager (system administration, OOTB capabilities, custom capabilities, reporting, dashboards, workflows, user roles, integrations).
Strong background in CMS Solutioning, Strategy & Operations, Project Management or Product Management (5+ years preferred for Senior Analyst).
Experience with marketing technology platforms (CMS, DAM, orchestration tools, analytics suites, project management).
Strong analytical skills, with ability to translate data into actionable insights and recommendations.
Excellent communication and stakeholder management skills; comfortable presenting to leadership and training cross-functional teams.
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced and ambiguous environment.
Familiarity with Agile methodologies and process design principles a plus.


Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching.

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