VP, Head of Brand Strategy

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaigns Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the worlds leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
As VP/Director, Connections Strategy with a specialization in B2B marketing, your comprehensive media and marketing expertise will be essential to providing strategic leadership on key B2B and B2C client engagements.
Demonstrating an intimate understanding of how consumers and B2B buyers and decision-makers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.
Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:
Analyzing a variety of data-centric resources to develop powerful insights into the media consumption and behaviors that fuel consumer and business decision-making and guide the development of a coherent and effective connections plan
Mapping complex, multi-stakeholder B2B customer journeysand consumer experience journeys to identify high impact moments for brands to connect and influence
Crafting stories based on how people are interacting with digital platforms, peer networks, their devices, and other technology to reveal how brands can better connect with their prospect and customer audiences
Partnering with relationship leads, data and technology experts, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals
Identifying opportunities to leverage marketing technology and data throughout the communications planincluding the use of first-party data, AI, and intent signals to drive personalization and account-based marketing (ABM)
Leading the evolution and ongoing management of a connections toolkit a consistent approach to connections strategy outputs
This crucial role requires a depth of expertise (10-12 years), including a track record of impactful work experience and professional ingenuity which means you are:
A multichannel digital media-savvy B2B marketing expert, passionate problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel media orchestration
A proven track record in leveraging audience segmentation to build customer strategies
Deep familiarity with the B2B marketing landscape, including experience with ABM platforms, LinkedIn advertising, B2B content marketing, and understanding of B2B buying committees and long sales cycles
A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drive strategic communications planning and implementation
A creative partner who can brief teams on the job to be done for each channel and own the vision for how the holistic system will come together
A team leader and relationship builder who can provide an authoritative point of view with senior clients, while fostering partnership and collaboration with all levels of the agency and its partners
An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
ChatGPT, Google Gemini, DALLE, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/25.
All your information will be kept confidential according to EEO guidelines.
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