Senior Manager/Associate Director, Product Marketing

Overview Join to apply for the Senior Manager/Associate Director, Product Marketing (Sell-Side Gen AI & Audience Solutions) role at PubMatic . About The Role PubMatic is going big on AI investing in building the next-generation semantic layer for publisher intelligence. Were reimagining how publishers harness the power of generative AI to drive smarter decisions across analytics, reporting, monetization, and foundational capabilities like Ad Quality and Inventory Quality. What You'll Do Develop deep expertise in PubMatics AI-native products, our customers, the evolving market landscape, and competitive dynamics. Translate PubMatics AI product vision into impactful go-to-market strategies that drive adoption and revenue growth across publisher verticals. Partner with Product, Engineering, and Sales/Customer Success teams to identify ideal customer profiles, buyer personas, and use cases for AI-driven solutions. Create compelling positioning and messaging frameworks that differentiate PubMatics Sell-Side GenAI portfolio in the market. Lead cross-functional product launches from conception to growth phase including campaign plans, sales enablement, and field training. Develop scaled enablement strategies and high-impact collateral (presentations, battlecards, playbooks, case studies) to equip commercial teams globally. Collaborate with Analytics, Monetization, and Ad Quality product leaders to integrate AI storytelling across the broader PubMatic platform narrative. Support Curation GTM initiatives by creating high-impact pitch decks, case studies, and sales collateral tailored to strategic curator opportunities. Partner with commercial and marketing teams to prepare for Curation-focused events, panels, and client meetings, including messaging alignment, content creation, and speaker enablement. Track product performance, adoption metrics, and customer success stories; translate insights into compelling marketing assets. Serve as a thought leader internally and externally on AI in ad tech, helping to shape industry conversations and publisher engagement. Who You Are 5+ years of product marketing experience in a fast-paced environment; 79+ years of total marketing experience. Strong understanding of programmatic advertising, publisher monetization, and/or analytics. Previous AI product marketing or go-to-market experience is preferred but not required a passion for AI and the ability to translate technical concepts into business value is essential. Demonstrated success working with cross-functional teams to launch and grow products. Experience developing positioning, messaging, and enablement for complex, technical products. Proven track record of creative storytelling, compelling presentation development, and field readiness enablement. Strong project management and organizational skills, with the ability to manage multiple initiatives under tight deadlines. Strategic thinker with the ability to navigate ambiguity, influence stakeholders, and drive alignment at all levels. Excellent written, verbal, and visual communication skills. Additional Information Return to Office : PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days in office and 2 days working remotely) that is intended to maximize collaboration, innovation, and productivity among teams and across functions. Benefits: Our benefits package includes paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US that we actually require you to use, reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week. Diversity and Inclusion : PubMatic is proud to be an equal opportunity employer; we dont just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. About PubMatic : PubMatic is one of the worlds leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes. Compensation Disclosure : In accordance with applicable law, the below salary range provided is PubMatics reasonable estimate of the total compensation for this role. New hires and current team members are typically compensated toward the middle of our pay range. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units, and a competitive benefits package. Total Compensation Range : $175,000$200,000 USD Seniority level Director Employment type Full-time Job function Marketing and Sales Industries Technology, Information and Internet #J-18808-Ljbffr