Senior Internet Marketing Consultant, Programmatic

2 months ago

Waukesha WI United States Rise Full time
Rise Interactive is a full-service digital marketing agency, driving better business outcomes for consumer products, consumer services, and B2B brands with our proven approach to cross-channel media management and customer experience. Rise is the only performance marketing agency powered by Connex®, a cross-channel media optimization platform that enables our analytical marketers to invest each dollar where it will drive the greatest return. We combine media expertise with our award-winning customer experience practice to drive, engage, and convert customers better than our clients’ competition. Rise is fueled by the most data-driven marketing minds around the globe, helping leading consumer products, consumer services, and B2B brands make smarter marketing investments and create more relevant experiences for their customers.
Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.  
We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency.  We're looking for talent like you who can continue to elevate our work and culture.  

The Senior Internet Marketing Consultant, Programmatic is responsible for overseeing all facets of  programmatic media initiatives, including: media strategy and planning, campaign execution, account optimization, and in-depth analysis. The Senior Internet Marketing Consultant, Programmatic works closely with the Account Management team to drive programmatic strategy, fulfill client requests and provide thought leadership on industry related topics. In addition to this, the Senior Internet Marketing Consultant, Programmatic will be working with their team to improve the efficiency of their clients. The Senior Internet Marketing Consultant, Programmatic will have superior organizational skills and time management skills as they will be expected to manage the deliverables and scope all of our existing client work.

Responsibilities:

Client Service Responsibilities:

  • Manage tactical initiatives for the Client's business; maintains a focus that the deliverables and plans are in line with client's long-term goals.
  • Create presentations, regular reporting, and other documents for client use in the evaluation and approval of Internet marketing plans/programs.
  • Communicate regularly with the Account Team on paperwork, status, timeline, budget, deliverables, performance reporting, competitive intelligence analysis and other follow-up items.
  • Work with members of the team to develop recommendations and tactical Internet Marketing plans.
  • Develop presentations and other materials needed for client and internal meetings.
  • Ensures the timely renewal of client Internet marketing programs to avoid any interruption in client service.
  • Provide project management on all projects within the channel team.
  • Acts as quality control for overall account output.
  • Anticipate client questions and provide thought out answers/solutions.
  • Demonstrate the ability to understand complex ideas/problems and articulate these and the solutions to clients.
  • Demonstrate a client service focus: Always thinking about how we can better serve our clients and grow their business.
  • Willing to go above and beyond the call of duty to delight the client and deliver excellent service.

Programmatic Responsibilities:

  • Become subject matter expert on all aspects of programmatic media buying.
  • Create media plans and strategic recommendations for assigned accounts
  • Oversee campaign execution, including: launch new initiatives, ensure campaigns achieve their KPIs, fill their full budget, and serve the correct creative assets.
  • Traffic creative assets to guarantee proper tracking of performance across multiple platforms.
  • Extract insight from campaign data, identify relevant trends and provide well developed recommendations to enhance and exceed overall programmatic marketing goals and objectives.
  • Demonstrate deep understanding of client goals in order to forecast budgets, create campaign structures and take complete ownership of multiple client accounts.
  • Stay up-to-date on industry and programmatic-specific trends and news
  • Compile client-facing reports and decks to illustrate campaign performance and how it relates to clients goals.
  • Complete ongoing training and certification programs for platforms relevant to programmatic campaigns
  • Actively participate in vendor meetings with current and potential partners.

Required Skills:

  • Bachelor's degree
  • Fluency with English communication skills are required 
  • Strategic and creative thinking
  • Passionate about delivering innovative, measurable client solutions
  • Able to maintain high levels of focus and productivity with minimal supervision
  • Adaptable to a dynamic work environment
  • Experience with data analysis
  • Self-motivated with innate curiosity
  • Results and detail oriented
  • Excellent communication skills - written and verbal
  • Effective time management and organizational habits

Preferred Skills:

  • Experience with media buying & trafficking.
  • Platform knowledge: Google Display & Video 360, Google Campaign Manager, The Trade Desk
  • Excellent knowledge of Excel
  • Strong relationships with publisher and technology partners

The above statements are intended to provide the general nature and level of work being performed by most people assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties and requirements.   

EOE/M/F/V/D 


We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency.  We're looking for talent like you who can continue to elevate our work and culture.  

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