Senior Internet Marketing Consultant, Programmatic
4 weeks ago
The Senior Internet Marketing Consultant, Programmatic is responsible for overseeing all facets of programmatic media initiatives, including: media strategy and planning, campaign execution, account optimization, and in-depth analysis. The Senior Internet Marketing Consultant, Programmatic works closely with the Account Management team to drive programmatic strategy, fulfill client requests and provide thought leadership on industry related topics. In addition to this, the Senior Internet Marketing Consultant, Programmatic will be working with their team to improve the efficiency of their clients. The Senior Internet Marketing Consultant, Programmatic will have superior organizational skills and time management skills as they will be expected to manage the deliverables and scope all of our existing client work.
Responsibilities:Client Service Responsibilities:
- Manage tactical initiatives for the Client's business; maintains a focus that the deliverables and plans are in line with client's long-term goals.
- Create presentations, regular reporting, and other documents for client use in the evaluation and approval of Internet marketing plans/programs.
- Communicate regularly with the Account Team on paperwork, status, timeline, budget, deliverables, performance reporting, competitive intelligence analysis and other follow-up items.
- Work with members of the team to develop recommendations and tactical Internet Marketing plans.
- Develop presentations and other materials needed for client and internal meetings.
- Ensures the timely renewal of client Internet marketing programs to avoid any interruption in client service.
- Provide project management on all projects within the channel team.
- Acts as quality control for overall account output.
- Anticipate client questions and provide thought out answers/solutions.
- Demonstrate the ability to understand complex ideas/problems and articulate these and the solutions to clients.
- Demonstrate a client service focus: Always thinking about how we can better serve our clients and grow their business.
- Willing to go above and beyond the call of duty to delight the client and deliver excellent service.
Programmatic Responsibilities:
- Become subject matter expert on all aspects of programmatic media buying.
- Create media plans and strategic recommendations for assigned accounts
- Oversee campaign execution, including: launch new initiatives, ensure campaigns achieve their KPIs, fill their full budget, and serve the correct creative assets.
- Traffic creative assets to guarantee proper tracking of performance across multiple platforms.
- Extract insight from campaign data, identify relevant trends and provide well developed recommendations to enhance and exceed overall programmatic marketing goals and objectives.
- Demonstrate deep understanding of client goals in order to forecast budgets, create campaign structures and take complete ownership of multiple client accounts.
- Stay up-to-date on industry and programmatic-specific trends and news
- Compile client-facing reports and decks to illustrate campaign performance and how it relates to clients goals.
- Complete ongoing training and certification programs for platforms relevant to programmatic campaigns
- Actively participate in vendor meetings with current and potential partners.
- Bachelor's degree
- Fluency with English communication skills are required
- Strategic and creative thinking
- Passionate about delivering innovative, measurable client solutions
- Able to maintain high levels of focus and productivity with minimal supervision
- Adaptable to a dynamic work environment
- Experience with data analysis
- Self-motivated with innate curiosity
- Results and detail oriented
- Excellent communication skills - written and verbal
- Effective time management and organizational habits
Preferred Skills:
- Experience with media buying & trafficking.
- Platform knowledge: Google Display & Video 360, Google Campaign Manager, The Trade Desk
- Excellent knowledge of Excel
- Strong relationships with publisher and technology partners
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