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Marketing Content Manager

2 months ago

Rosemont, United States Wintrust Financial Full time

Wintrust Mortgage was founded in 1981 to help customers achieve the American dream of homeownership and has since successfully navigated the ever-changing real estate market. As a full-service, federally chartered lender with offices located across the country, we’re dedicated to providing customers with a wide range of mortgage products and have the capability to lend in all 50 states. To complement the basic conventional, FHA, and VA loan programs, we are uniquely positioned to meet the needs of the continually evolving market. Wintrust Mortgage is part of Wintrust, a financial services company with more than $50 billion in assets.

Why join us?

  • An award-winning culture We are rated a Top Workplace by the Chicago Tribune (past 10 years) and Employee Recommended award by the Globe & Mail (past 6 years)

  • Competitive pay and discretionary or incentive bonus eligible

  • Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few

  • Family-friendly work hours

  • With 175+ community bank locations, we offer opportunities to grow and develop in your career

  • Promote from within culture

Why join this team?

  • We have a culture that encourages an entrepreneurial spirit

  • We offer multiple opportunities for development and upward mobility

What You’ll Do:

  • Manage non-product specific marketing strategies to promote growth within our organization. This could include email campaigns for past clients, email messaging for clients within the loan process, ongoing campaigns to our business partners, or our digital advertising initiatives which will include the strategy for our Wintrust Mortgage website and landing pages, paid media campaigns, and social media, as well as print media relationships nationwide. You will conduct any market research as needed and interpret and analyze our data to report out any findings and recommendations. Work with other department SMEs to gather information needed to make smart decisions around our advertising strategy, create the project briefs and manage the projects to completion while working closely with our Creative Director.

  • Develop the strategy for new product or service launches within our company from new loan products to loan service enhancements (digital closing, servicing changes, etc.). Attend company product meetings on a monthly and weekly basis to ensure knowledge of the new releases so that marketing content for all audience types can be created properly. Create briefs to direct the creative team to ensure timely and accurate execution. Monitor and track content usage and Loan Originator feedback to make adjustments to content as necessary.

  • Work closely with our own marketing team to provide updates on projects and upcoming product releases, provide direction on other projects being owned by our Marketing Account Managers, conduct training sessions on new strategic marketing initiatives to ensure they are being communicated to the sales field properly and provide ongoing share-outs of the success of any initiatives with our team as well as on our Monthly Business Review for executives.

  • Manage all of the projects you own in our current systems; Trello and Workfront (subject to change), to ensure timely completion. Accountable for understanding the compliance impact of our marketing and ensuring consistency in what is created for a smooth approval process with our compliance team.

  • Collaborate closely with the holding company (Wintrust Financial) marketing team to assess our sponsorship opportunities with major sports teams, companywide events, and to obtain the proper website data analytics as needed to assess our systems. Collaborate with other teams within our organization to support internal communications, Town Hall, CRA/Fair Lending initiatives and others as assigned.

  • Review content in our marketing platform on an ongoing basis to ensure accuracy and evaluate any updates that may be needed. This includes stand-alone content as well as larger email journeys that will need to be reviewed and refreshed on an ongoing basis based on company initiatives, changes in the industry or if the content becomes ‘stale’. Working closely with our Operations Manager to work within our platform to assess system capabilities to support needed marketing strategies. ​

Qualifications:

  • Bachelor's degree or equivalent

  • 3-5 years of previous experience

  • Applies comprehensive concepts within field

  • Resolves non-routine problems with specialized knowledge

​

Benefits

Medical Insurance • Dental • Vision • Life insurance • Accidental death and dismemberment • Short-term and long term Disability Insurance • Parental Leave • Employee Assistance Program (EAP) • Traditional and Roth 401(k) with company match • Flexible Spending Account (FSA) • Employee Stock Purchase Plan at 5% discount • Critical Illness Insurance • Accident Insurance • Transportation and Commuting Benefits • Banking Benefits • Pet Insurance

From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To be Chicago’s Bank® and Wisconsin's Bank®, we need to reflect that diversity both in all the communities we serve, the people we employ, the organizations we work with, and our banking and lending practices. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.