Manager - Analytics & Insights, Consumer Insights

3 weeks ago

Ann Arbor, United States Domino's Pizza LLC Full time
Company Description

Domino's Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we're a reshaped, reenergized brand of honesty, transparency and accountability - not to mention, great food In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to 'deliver the dream' to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That's just the tip of the iceberg...or as we might say, one "slice" of the pie If this sounds like a brand you'd like to be a part of, consider joining our team

Job Description

The Analytics & Insights Team has been instrumental in driving Domino's industry-leading growth by pairing strategic thought leadership with the latest techniques in the fields of data science, machine learning, artificial intelligence, and primary marketing research. The A&I team leverages their skills to drive outstanding customer and employee experiences to fuel future growth.

In this Consumer Insights Manager role, you will lead a team of two insights professionals fueling our Menu Optimization and Product Development strategy through primary consumer research. You'll design, execute, and leverage qualitative and quantitative research among consumers and store team members, along with secondary data and transactional order data, to drive recommendations that shape menu Innovation and Renovation and guide the evolution of our In-Store Operations.

The work led by this team is critical in influencing the work of our R&D, Product Marketing, and Operations Innovation teams as we collectively strive to deliver the most delicious products through operational excellence in the QSR category. From idea to concept to physical product, your research will guide products through the stage gate process and prepare them for launch, shaping everything from ingredient build to naming to pricing through consumer feedback and steering sourcing and supply chain decisions through accurate forecasting and post-launch tracking. You'll also design and execute research to inform menu optimization, keeping our product line-up relevant while balancing operational efficiencies and evolving in-store processes. Your team will leverage product research along with voice of customer data and store team member + franchisee research to influence operations in-store and product execution guidelines and goals.

As a successful leader in this role, you will demonstrate strong primary marketing research skills - ideally in the area of product development and operations research - and be able to weave findings from multiple data sources into clear insights and actions. Success in this role depends on collaboration, strong team-building and managerial skills, and well-honed listening, influencing, and consulting abilities.

Location- Ann Arbor, MI

Shift- Standard 40-hour workweek. Hybrid T-TH in office

Compensation- $140K-150K 15% Bonus

GENERAL RESPONSIBILITIES
  • Research Science leader on product development and operations innovation research (including but not limited to idea screening, concept testing, CLT/HUT, sensory validation, pricing, promotions), leveraging analytical approaches such as TURF, MaxDiff, Penalty Analysis, Conjoint/Choice Methodologies, New Product Forecasting, Drivers of Liking, etc.
  • Manage approx.. $5-6 million dollars worth of research projects annually, and an extended team, including internal direct reports + external supplier-side research partners
    • Grow and develop 2 direct reports
    • Manage relationships and project prioritization with multiple research vendor partners, in essence leading an extended team of 4-6 additional team members outside Domino's to design, execute and analyze product and ops-related research
  • Develop strong working partnerships with fellow team members within the Analytics and Insights group and across the Domino's Product Marketing/R&D and Operations teams
  • Identify and convey customer insights-driven business opportunities that can be acted upon
  • Strong storytelling skills, with the ability to socialize consumer insights in a compelling way to internal business partners and executive leadership
  • Operationalize insights from multiple workstreams, including voice of customer data, to influence product execution at the store level
  • Manage multiple key initiatives/research projects end-to-end simultaneously, including influencing and leveraging cross-functional team members
  • Convey a strong working knowledge of a wide array of primary marketing research methods and their applications
  • Collaborate with the Director of Research Science to develop tools that yield new insights-generation capabilities to the organization
Qualifications
  • Bachelor's degree in Market Research, Marketing, Psychology, Sociology, Statistics, Consumer Behavior, Business Analytics or another related field (Master's degree preferred)
  • Minimum of 7 years professional related experience (and/or equivalent incremental academic experience)
  • People management experience with success in building collaborative, high-functioning teams
  • Demonstrated ability to manage teams, budgets and vendors successfully
  • Experience with product development-related research methodologies and analytical approaches
  • Experience with restaurant/store operations research, including Team Member and/or Franchisee research
  • Experience leading research projects with supplier partners and agencies
  • QSR industry work experience preferred.
Additional Information

Benefits:
  • Paid Holidays and Vacation
  • Medical, Dental & Vision benefits that start on the first day of employment
  • No-cost mental health support for employees and dependents
  • Childcare tuition discounts
  • No-cost fitness, nutrition, and wellness programs
  • Fertility benefits
  • Adoption assistance
  • 401k matching contributions
  • 15% off the purchase price of stock
  • Company bonus

All your information will be kept confidential according to EEO guidelines

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