Brand Marketing Manager

Brand Marketing Manager, Student Activations Google San Francisco, CA, USA ; Mountain View, CA, USA ; +1 more We invite applicants to share their preferred working location: San Francisco, CA, USA; Mountain View, CA, USA; New York, NY, USA. Bachelor's degree or equivalent practical experience. 4 years of experience in marketing, with a focus on brand activation, or integrated marketing campaigns. Experience managing cross-functional or cross-team projects. Experience with experiential marketing and live event production, particularly on college campuses, or to a student audience. Preferred qualifications: Knowledge of Google’s AI product suite and their relevance to students and educators. Ability to develop in fast-paced environments where flexibility, collaboration, and teamwork are keys to success. Excellent project management skills, with the ability to manage multiple projects and stakeholders simultaneously. Ability to travel as needed. About the job The AI for Students and Learning Marketing team is focused on bringing Google's products and brand to the next generation of users. We believe in meeting students where they are, creating authentic connections and memorable experiences that demonstrate how Google's tools can be helpful in their lives. As a Student Activations Marketing Manager, you will be at the forefront of this effort. You are a creative and strategic Marketer who excels at translating complex product narratives into compelling, in‑person or virtual activations. You understand the campus ecosystem and know how to reach and engage with the student audience in scaled ways, creating marketing surround sound that will excite them about our activations and products. You are an excellence of execution with impeccable creative judgment, manage complex projects, lead agency partners, and mobilize resources to bring ambitious ideas to life. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems—from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can—changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. The US base salary range for this full‑time position is $114,000–$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google. Responsibilities Synthesize student insights and trends, and write inspirational marketing briefs that can be translated into innovative and culturally relevant on‑campus activation ideas to promote Google’s AI products. Drive agency‑facing communications, acting as the primary point of contact with creative and production partners to ensure flawless execution, including event project management, creative development, budget and timeline management, measurement, and logistics coordination. Coordinate internal communications with cross‑product area teams to consult active activation, branding, and messaging during execution. Own scaled communications (e.g., social, email, on‑campus media) and build surround sound to drive student excitement for our activations. Manage any on‑the‑ground resourcing for activations, including the recruitment, training, and coordination of student brand ambassadors and volunteers. Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire. Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting. #J-18808-Ljbffr