User Researcher

1 month ago

boston, United States Midea America Corp Full time

Midea America Corp., is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion, and partnership with our teams.


Midea America is a subsidiary of the Midea Group, a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are ranked #245 as a Fortune Global 500 company and offer one of the most comprehensive product portfolios in the industry.


To support our growth in the US, Midea is expanding its research and innovation capabilities at Midea America Research Center (MARC). With this objective, MARC seeks a User Researcher for our Vacuum Products.


Essential Job Responsibilities:


  • Lead global market trend analysis and user insight gathering, assessing market data across various sectors to support industry and product planning for new product initiatives.
  • Conduct consumer research to explore domestic and international consumer habits, purchasing trends, and product usage behaviors. Refine and articulate key product selling points and innovations, translating them into actionable three-generation projects.
  • Drive the conceptualization and implementation of innovative product/technology concepts. Coordinate with R&D resources to plan product roadmaps and deliver innovative selling propositions and technologies, ensuring successful project execution.
  • Integrate internal and external product resources to establish a unified global platform. Facilitate local evaluation of export projects to optimize resource utilization and effectiveness.


Qualifications:

  • Bachelor's degree or higher with a minimum of 5 years' experience in product planning within the home appliances or related industries, demonstrating keen market and user insight abilities.
  • Strong proficiency in logical analysis, systematic and innovative thinking.
  • Capable of independently executing new product technology planning and implementation, driven by proactive initiative.
  • Familiarity with product development processes is essential.


This is a full-time position. Some domestic and international travel is required.


Midea America Corp, is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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