GVP, Marketing Analytics, Data Strategy

GVP, Marketing Analytics, Data Strategy & Insights page is loaded## GVP, Marketing Analytics, Data Strategy & Insightslocations: Remote - Californiatime type: Regularposted on: Posted 3 Days Agojob requisition id: R-3288**BODi** is on a mission to build the Health Esteem Category Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.BODi (formerly Beachbody) was founded in 1998 with a mission to help people achieve their goals and enjoy healthy, fulfilling lives. With millions of customers empowered since inception, BODi’s portfolio of iconic fitness and nutrition brands—P90X, INSANITY, 21 Day Fix, and Shakeology—continues to transform lives through world-class fitness, nutrition, and motivation.**JOB RESPONSIBILITIES:**BODi is seeking a strategic and data-driven marketing analytics leader to serve as GVP, Marketing Analytics, Data Strategy & Insights. This executive will elevate the company’s ability to connect marketing investments to customer and business outcomes, driving smarter, faster decisions across the enterprise.The leader will oversee marketing measurement, data analytics, and consumer insights, partnering with marketing, product, finance, and technology teams to improve customer acquisition, retention, and lifetime value (LTV) through actionable analytics. This role requires a proven operator who can blend analytical rigor, strategic storytelling, and cross-functional influence to advance BODi’s data maturity and drive growth.* Lead marketing analytics strategy and measurement frameworks to evaluate effectiveness across all channels, campaigns, and customer segments, aligning spend with business impact.* Develop and scale data infrastructure and analytics capabilities that power full-funnel decision-making, from brand and performance marketing to CRM and lifecycle optimization.* Advance customer analytics — modeling lifetime value (LTV), churn, attribution, and multi-touch journeys to enable precision marketing and improve retention.* Partner cross-functionally with Marketing, Finance, and Product to translate insights into strategic actions that accelerate growth, improve ROI, and strengthen customer relationships.* Oversee testing and experimentation programs to drive evidence-based decision-making across creative, channel mix, pricing, and promotional strategies.* Integrate consumer and behavioral insights with advanced analytics to inform positioning, personalization, and go-to-market execution.* Establish governance and data fluency across the organization, enabling business leaders to access and interpret performance insights with clarity and confidence.* Build, mentor, and inspire a world-class analytics organization, fostering a culture of curiosity, collaboration, and measurable impact.* 10+ years of experience leading analytics functions within performance marketing, subscription, or consumer-facing environments.* Bachelor’s degree in related field or equivalent experience preferred.**Travel**: 0%**KNOWLEDGE, SKILLS, AND ABILITIES:*** Proven ability to develop marketing measurement frameworks (MMM, MTA, incrementality) and translate complex data into actionable strategies.* Expertise in customer analytics (CAC:LTV, CAC, retention modeling, churn, segmentation, attribution) and performance optimization.* Experience working with marketing and finance leaders to guide investment decisions through data-driven insights.* Demonstrated success leading analytics transformations that unify business intelligence, marketing data, into a cohesive strategic capability.* Strong executive communication and storytelling skills — able to synthesize data into compelling narratives that influence senior stakeholders.* Deep understanding of marketing technology, data pipelines, experimentation design, and modern analytics platforms (e.g., Looker, Snowflake, Amplitude, FiveTran, Iterable, etc.).* Experience mentoring and scaling cross-functional teams across analytics, data science, and insights disciplines.**LEADERSHIP ATTRIBUTES:*** Strategic Operator: Shapes enterprise direction through insights and data-driven strategy.* Influential Collaborator: Builds strong, trust-based partnerships across marketing, finance, and product.* Analytical Storyteller: Turns complex analysis into clear, compelling business recommendations.* Growth Mindset: Champions experimentation, continuous learning, and innovation.* Inspiring Leader: Develops talent, builds culture, and fosters accountability and curiosity.*Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.**We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.**To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.*The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.The pay range for this position is:$238,400.00 - $300,000.00In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here .The estimated deadline for accepting applications:11/10/2025Applicants should apply at Beachbody’s internal and external career sites.
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