VP, Commerce Media

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journey—from creative and experience to Commerce and CRM—through specialized practices like ConnectedCRM and the Publicis Commerce.OverviewWe are seeking a VP, Commerce Media to orchestrate all of the Retail Media activities for one of the agency’s largest clients. The ideal candidate will be a versatile media expert who specializes in building best-in-class media strategies and plans for CPG brands across key Retail Media Networks and can collaborate closely with the client’s National Media team and agency to build integrated, full-funnel media programs.ResponsibilitiesServe as the owner and single point of contact to the client’s central Digital Commerce team for all cross-retailer Commerce Media requests, updates, presentations, recaps/reports, education and thought leadership.Provide thought leadership, impacting/contributing to client’s way of doing business on an ongoing basisAct as a change agent/impact player from both an internal and external perspective - contributing to both client and Mars United Commerce's performanceWork with the agency’s retailer-specific Commerce Media and broader media buying teams to provide centralized support for strategy, planning, JBP negotiations, etc.; identify trends and key learnings across retailers; and drive consistency and standards across deliverables.Be the liaison to the client’s National Media team and agency and collaborate on strategies to strengthen connectivity and minimize duplication across Above the Line and Retail Media campaigns.Expand assigned business through identification of emerging opportunities and securing of incremental revenue and/or acquisition of new businessManage client budgets, ensuring profitability for Mars United Commerce and contributing to overall department bonus attainmentDemonstrate financial acumen across standard business accounting/finance documents such as income statements, balance sheets, and sales reportsDevelop annual business plan, setting short- and long-term strategic course for growth of assigned businessQualificationsCommerce Media strategy experience within an agency, Retail Media Network or CPG brand/manufacturer; 12+ years preferred, but not required.Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies.Existing experience and relationships with key Retail Media Networks and third-party Commerce Media partners.Collaborative approach to teamwork and problem solving.Passionate and dissatisfied with the status quo - always thinking of ways to improve and grow.Dynamic personality able to effectively engage and influence a variety of audiences, including senior clients.Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details.Strategic thinker in the development of Shopper Marketing programs and management of day-to-day business.Sound decision making ability rooted in agency, client, and industry knowledge.Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.Additional InformationPublicis Digital Experience offers a range of benefits, including paid family care, monetary assistance for adoption and fertility, and tuition assistance. We also offer flexible working arrangements, a 'Work Your World' program, and business resource groups.Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.The compensation range for this role is $146,490 - $200,400 annually. We anticipate the application deadline for this job posting will be 11/30/2025. #J-18808-Ljbffr