Creative Services Director

Location: Winter Park, FL, United StatesPostal Code: 32789Job Category: TelevisionEmployment Type: Full timePosted: 11.09.2025Job DescriptionCreative Services DirectorWESH 2, the Hearst-owned NBC affiliate in Orlando, Florida, is seeking a dynamic leader for its Creative Services Director opening. This position requires a strong manager who can drive success through impactful, research-driven campaigns that connect the WESH 2 brand to the Central Florida audience on multiple platforms including television, digital, social, paid media, and streaming. As Creative Services Director, you must be strategic, and creative utilizing the latest industry marketing trends and can manage numerous projects simultaneously. You will elevate the look and feel of the market’s leading news station, while managing and inspiring an award-winning creative team. Join Hearst Television, one of America’s most respected multimedia companies and help lead one of America’s most honored television stations.ResponsibilitiesCreate, lead, and implement the brand marketing of WESH 2, Me TV Orlando, along with WESH 2’s digital platforms including Very LocalManage production of compelling image, sweeps and special event campaigns for all platformsIdentify dynamic multi-platform strategies to increase all stations brand awareness and ratingsOversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platformsOversee the Commercial Production team as they continue to create powerful marketing for WESH 2’s local advertisers.Provide inspiration and strategic direction to grow the skillset of our creative teamProduce and post targeted social media marketingCollaborate, manage and execute dynamic outside media advertising effortsLiaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activitiesAttend outside community functions or meetingsManage television promotional inventory on WESH 2, our digital platforms and our multicast channels including MeTV Orlando.Develop and monitor annual department budget and expensesRequirements5+ years in station marketing/promotion/brand managementMust be creative, a compelling writer, and be able to use research to meet station goalsWorking knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPSConceive and critique creative concepts and graphic designs to be incorporated into internal and external station brandingCan collaborate and meaningfully communicate with news staff and interdepartmental station personnelValid driver's license (hire is contingent on good driving record)Relevant college degree preferred or equivalent work experience.Equivalent military training from Defense Information School (DINFOS) and associated experience will be consideredIn-person attendance is requiredDiversity StatementAt Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.Medical | Dental | Vision401(k) matchingEmotional Wellness SupportPaid Time OffLGBTQ+ Health ServicesAdditional benefits to meet your and your family's needs #J-18808-Ljbffr