Senior Director Brand and Marketing Communications

IEEE is an EEO/AAP Employer/Protected Veterans/Disabled We require all applications on line, if you require assistance contact .talent@ieee.org Job Description - Senior Director Brand and Marketing Communications (E6026) (250351) Job Summary The Senior Director, Brand and Marketing Communications, is the visionary driver of external communications and brand positioning & identity. This seasoned leader is responsible for brand management and growth, driving the transformation agenda to create a modern, personalized marketing approach.

This includes leading digital-led engagement strategies (website/mobile, content, Creative Studio) with the overarching goal of delivering on the strategic plan to significantly increase public awareness and understanding of IEEE to make it a household name. The position will report to the Chief Marketing Officer and have responsibility for 5 direct reports.

Key Responsibilities Brand Management & Strategy: Lead the development and execution of the brand strategy, positioning, and standards to drive brand growth and ensure consistent application across all channels and touchpoints. Monitor brand health, perception & awareness Modern Comms Transformation: Set the agenda for transforming marketing communications toward a personalized, modern, and data-driven approach, utilizing CRM strategy and automation.

Digital Channels & Content: Lead website content strategy and development, ensuring a mobile-first approach. Manage website hosting in collaboration with the IT Digital team.

Content & Creative: Oversee the in-house Creative Studio and the development of 360 content and compelling storytelling. Contemporize how the brand shows up whilst remaining true to its roots.

Social & Personalization: Own the social media strategy and execution, considering current and future audience engagement trends. Own the email marketing strategy and execution, driving the road to personalization and effective use of member/audience lists.

Agency Roster Management: Manage and optimize the external marketing agency roster to ensure effective and efficient service delivery aligned with the strategic plan. Travel Information 20% Domestic and International Qualifications Education Bachelor's degree or equivalent experience Req Master's or other advanced degree Pref Work Experience 10-15 years Progressive experience as a brand & marketing communications leader, with significant experience in a senior role overseeing brand management and digital/integrated marketing.

Proven success in defining and implementing modern marketing communication strategies across diverse digital platforms. Proven experience in leading engagement strategies and content development for different audiences.

Must be able to consider youth engagement. Req Skills and Requirements Brand Management Depth: Deep experience in setting brand positioning, value proposition development, and global brand monitoring.

Digital & Personalization: Expert knowledge of digital marketing, content strategy, web platforms, and the technologies used to drive personalization (CRM/email marketing). Social Channels Expertise: Strong proven skills in developing and executing an enterprise-level social media strategy and expanding channel use.

Creative Leadership: Demonstrated ability to lead and guide an internal creative studio or external agencies to deliver high-impact, cohesive assets. B2C/B2B Blend: Proven experience managing the complexities of both B2B and B2C audiences.

Proven track record in leading and managing change programs focused on digital and communication transformation. Experience in a fragmented or federated ecosystem, requiring strong stakeholder influence to enforce brand cohesion.

Experience with global website governance and content strategy at scale, with specific Mobile First experience. Other Requirements As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.

Please note

This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status. For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under Category I - Office Positions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons. A non-profit organization, IEEE is the world's leading professional association for the advancement of technology. #J-18808-Ljbffr