Head of Go-to-Market

2 weeks ago

Town of Poland, United States Red Sky Full time

Head of Go-to-Market (GTM) (procure tech) 2 days ago Be among the first 25 applicants About Us We’re building the future of public procurement. Our AI-powered B2B platform helps companies win public tenders more effectively by automating and simplifying the process of creating accurate, compliant, and competitive bids. Your Role We are looking for a highly motivated and strategic Go-to-Market (GTM) Lead with strong marketing acumen. This is the first dedicated GTM role in the company - perfect for someone who thrives at the intersection of strategy, marketing, and customer acquisition. You will be responsible for defining and executing our go-to-market strategy, encompassing audience segmentation, product positioning, narrative building, early customer acquisition, and channel experimentation. As we are pre-product-market-fit and still testing our MVP, you will also collaborate closely with the founders and product team to translate market insights into product direction. This is a hands‑on, end‑to‑end GTM function for now—requiring creativity, experimentation, and a strong growth marketing toolkit. What You'll Do Co‑create and implement the company’s go-to-market and sales strategy with the founders. Define target customer segments, sharpen value propositions and positioning, and test communication frameworks across channels. Dive into user personas and decision‑making processes to craft narratives that resonate with procurement stakeholders. Lead early acquisition campaigns: from cold outreach to pilot partnerships and demo calls. Design, test, and optimise acquisition channels (content, email, LinkedIn, events, PR, partnerships). Collect and synthesize market feedback to refine messaging, GTM strategy, and product roadmap. Establish processes, metrics, and tooling (CRM, dashboards, playbooks) that will support scalable growth. Act as a bridge between marketing and product, ensuring that communication and development are aligned with customer needs. >Lay the foundation for future hires in marketing, sales, and customer success. What We’re Looking For 5+ years of experience in B2B SaaS go‑to‑market functions (marketing, product marketing, business development, or growth). Proven ability to operate in early‑stage environments: launching MVPs, testing value propositions, finding PMF. Strong background in strategic marketing: customer segmentation, positioning, messaging, campaign execution. Track record of outbound sales and prospecting (cold outreach, discovery calls, closing). Experience with channel experimentation and growth marketing tactics. Familiarity with AI or SaaS tools and ability to work with technical teams. Experience in/understanding of the Polish public procurement market is a significant plus. Proficiency with CRM tools (HubSpot, Pipedrive) and structured pipeline management. Strong independence, creativity, and an ownership mindset. Professional fluency in Polish and English. Nice to Have Experience in industries such as construction, manufacturing, engineering, energy, or waste management—especially with public tenders. Experience in building early GTM or marketing teams from scratch. What You'll Get Fixed remuneration - at least 17 000 PLN net B2B + VAT. Variable bonus based on performance. The opportunity to be an integral part of an early‑stage company, directly influencing its growth trajectory. A collaborative, innovative, and technology‑driven work environment. #J-18808-Ljbffr

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