Vice President, Product Marketing

Vice President, Product Marketing (AECO) Join to apply for the Vice President, Product Marketing (AECO) role at Autodesk. Position Overview At Autodesk, we empower innovators everywhere to design and make anything. From greener buildings to smarter products to more resilient infrastructure, our software helps millions of people imagine, design, and make a better world. The Architecture, Engineering, Construction, and Operations (AECO) industry is undergoing rapid digital transformation—and Autodesk is leading the way. As we help our customers connect workflows, teams, and data across the entire project lifecycle, we’re unlocking new levels of productivity, sustainability, and innovation. A part of the Worldwide Marketing Senior Leadership Team, reporting to the Vice President of Industry, Portfolio & Emerging Business Marketing, the Vice President of Product Marketing (AECO) will lead Autodesk’s global marketing strategy and execution for the Architecture, Engineering, Construction, and Operations (AECO) segment. This role will shape how Autodesk engages the market, drives demand, and builds deep, enduring relationships across architecture, engineering, construction, and operations audiences. It will lead a world‑class team responsible for audience, product, and technical marketing; integrated campaign strategy; revenue and field marketing for our emerging businesses; and sales knowledge transfer. Success requires a seasoned, growth‑minded leader who brings together industry insight, creativity, and operational excellence to drive business impact at scale. Remote‑friendly within North America with the San Francisco or Boston areas preferred; can also be office‑based or hybrid. Travel requirements are approximately 25%. Responsibilities Marketing Strategy & Leadership Lead the end‑to‑end marketing strategy for Autodesk’s AECO business, aligning closely with company priorities and revenue goals. Champion an audience‑centric, insight‑driven approach that connects marketing investment to measurable outcomes. Shape Autodesk’s AECO narrative, elevating the company’s leadership position across design, build, and operate. Build, mentor, and inspire a high‑performing global team that delivers excellence and innovation. Product & Technical Marketing Partner with Product Management and Engineering to translate technical innovation into customer value and market advantage. Develop compelling messaging and positioning for Autodesk’s AECO portfolio to drive awareness, adoption, and growth. Oversee creation of technical content—white papers, case studies, webinars, and blogs—that demonstrates Autodesk’s depth and credibility. Ensure all materials are technically accurate, customer‑relevant, and aligned with Autodesk’s overall product strategy. Audience & Segment Marketing Define and execute targeted audience strategies for key AECO segments including architects, engineers, builders, and owners/operators. Use data and market insights to inform segmentation, targeting, and personalized content delivery. Build long‑term engagement and loyalty through community, advocacy, and education initiatives. Emerging Business Marketing & Campaigns Own pipeline generation and new logo acquisition targets for emerging businesses, including Construction and Water. Design and execute integrated marketing campaigns across digital, social, events, media, and partner channels. Partner with regional and global teams to ensure alignment and impact in every market. Monitor campaign performance and optimize continuously for ROI and efficiency. Sales Knowledge Transfer & Partner Collaboration Equip global sales and channel teams with tools, content, and insights to convert demand and accelerate deals. Develop knowledge transfer programs and assets that clearly articulate Autodesk’s differentiated value. Collaborate with sales and sales enablement leadership to refine go‑to‑market approaches and ensure seamless alignment across the customer journey. Industry Strategy & Thought Leadership Stay ahead of AECO industry trends, challenges, and emerging opportunities to guide strategy and messaging. Position Autodesk as a thought leader through content, partnerships, and presence in key industry forums. Engage directly with customers, influencers, and associations to strengthen Autodesk’s reputation and ecosystem relationships. Stakeholder Management Build strong partnerships with senior leaders across Product, Sales, Industry Strategy, and Corporate Functions to drive shared success. Advocate for AECO marketing priorities across the enterprise and secure alignment and resources to achieve goals. Communicate progress, insights, and impact effectively to executive stakeholders. Minimum Qualifications 15+ years of experience in B2B marketing, with significant exposure to SaaS or cloud‑based businesses. Proven record of developing and executing marketing strategies that deliver measurable revenue growth and ROI. Experience leading large global teams across multiple marketing disciplines. Strong analytical skills with the ability to balance data‑driven decision‑making and creative storytelling. Exceptional executive presence, communication, and collaboration skills. Track record of fostering high‑performance cultures grounded in trust, accountability, and innovation. Preferred Qualifications MBA or advanced degree in business, marketing, or related field. Experience in category creation or transformation marketing. Background in driving cross‑industry go‑to‑market motions within large, matrixed organizations. Understanding of AECO markets, including key trends, technologies, and customer challenges. Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/. Salary Transparency For U.S.‑based roles, we expect a starting base salary between $246,400 and $338,800. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package. Equal Employment Opportunity At Autodesk, we’re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law. #J-18808-Ljbffr