VP, Marketing Automation Solutions

Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future focused perspective to our clients. Position Summary Bold Orange is seeking a VP, Marketing Automation Solutions to lead our marketing automation capabilities and own the delivery of high‑performing, data‑driven customer experiences using platforms such as Salesforce Marketing Cloud, HubSpot, and Braze. You’ll lead a team of architects, engineers, and campaign managers to deliver end‑to‑end solutions that empower client growth and engagement. This is a highly client‑facing, hands‑on leadership role that blends platform expertise with strategic vision, delivery excellence, and a love for innovation and building teams that thrive in complexity and creativity. The ideal candidate will be a client‑facing agilely minded leader that gets energy from engaging with clients and finding the right solution for marketing automation needs, that empower our clients to achieve their business objectives. You will engage with clients, translate their growth needs into solutions, and collaborate closely with cross‑functional teams to deliver solutions that help achieve optimal customer experiences. Position Duties and Responsibilities Client & Solution Leadership Serve as the senior technology voice for client engagements – translating needs into technical roadmaps and scalable solutions. Act as a trusted advisor for marketing automation strategy, platform selection, and innovation. Lead discovery sessions, solution workshops, and progress reviews with clients, translating business goals into technical execution. Lead presales conversations by collaborating with new business and client strategy and services team members to respond to RFPs, create proposals, and engage in strategic sales efforts as the lead marketing automation technology voice. Conduct regular client solution meetings to gather feedback, communicate progress, and address any concerns. Team & Capability Development Lead, manage and mentor a cross‑functional team of marketing automation professionals including solution architects, engineers, and campaign specialists. Lead knowledge‑sharing, enablement, and career growth within the team. Drive continuous improvement in delivery methodology, process optimization, and platform governance. Drive strong delivery excellence – inspire and engage team members, ensure documentation, agile process adoption, and quality assurance practices. Marketing Automation Expert Expert level in Salesforce Marketing and Data Clouds. Preferred additional strength in HubSpot and Braze. Partner with clients as a Salesforce Marketing/Data Cloud subject matter expert, and providing recommendations for platform adoption and optimizations, as well as leading teams through delivery. Oversee implementations, enhancements, and operations across Salesforce Marketing Cloud, HubSpot, and Braze. Provide leadership around and adhere to Email, Web, Push and SMS channel best practices. Lead a culture of innovation and ongoing knowledge sharing, bringing forth ideas and solutions for innovative positioning and offerings as it relates to client impact. Cross Functional Agile Collaborator Partner with PMs and Technical Product Owners to prioritize and maintain a technology solution backlog based on business value, technical dependencies, and client feedback. Participate in agile ceremonies, including sprint planning, daily stand‑ups, sprint demo reviews, and retrospectives, both internally and externally as needed. Partner with digital experience team members to create cross‑functional marketing solutions connecting the experience from web/mobile experiences through lead management, marketing automation, data management and analytics solutions. Partner with strategy, creative, UX, data, and delivery teams to deliver connected customer experiences. Required Qualifications & Experience 10+ years of professional experience in a client‑facing Salesforce technology role. Marketing Automation delivery experience required. Deep expertise in Salesforce Marketing Cloud – Engagement, Account Engagement, Personalization, Intelligence – and Salesforce Data Cloud. Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Admin and Salesforce Marketing Cloud Consultant certifications preferred. Preferred expertise in HubSpot and Braze. Skills and Approach Proven communicator that drives clarity, consistency, and quality. Ability to thrive in a highly collaborative, fast‑paced environment where the nature of the work can be variable, but the client focus never waivers. Analytic mindset and problem‑solving skills. Exceptional client‑facing and internal interpersonal skills. Self‑starter, driven. In‑depth knowledge of Agile methodologies and frameworks. Innately curious, solution oriented, and happy to dig in whenever called upon. New Business Solutioning Experience – RFPs, Proposals, Presentations Experience scoping medium‑large complexity Salesforce, HubSpot, and Braze projects. Additional Deep understanding of data privacy and protection practices (CAN‑SPAM, CASL, EU Privacy Directive, DPR, blacklisting, etc.). Benefits That Matter Medical, dental, and vision insurance Virtual mental health support Health Savings and Flexible Spending Accounts (including dependent care) Infertility and critical illness benefits 401(k) with generous 6–10% employer contribution Paid parental leave Tuition reimbursement Free parking and commuter support Note: Some benefits apply only to full‑time employees. Who We Are Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell‑O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bullshit, no politics. Just honest, hard work and great fun. Equal Opportunity Employer We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients, or vendors. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Create a job alert for this search VP Marketing Automation Solutions • Minneapolis, MN, US #J-18808-Ljbffr