Nurtec Consumer Digital + CRM Sr. Marketing Manager

**Role Summary:**Migraine is a common, debilitating neurological disease with significant unmet need. Migraine affects over 41M people in the US. Surprisingly, less than half of the 19.5M people living with Migraine are diagnosed. Less than half of those diagnosed are treated on Rx therapy.Nurtec ODT is the first and only FDA approved oral CGRP receptor antagonist indicated for the acute treatment of migraine and the preventive treatment of episodic migraine. It has changed the paradigm in migraine treatment and established a new standard of care. Nurtec ODT is a growth brand and the largest consumer brand at Pfizer. Our goal is to accelerate market expansion and defend CGRP leadership.The **Nurtec Consumer Digital + CRM Sr. Marketing Manager** will execute a complex patient activation model that leverages digital channels including Web, Search, LLMs, an established network of real Nurtec patients, and lead all Adherence and CRM efforts. This position will report directly to the U.S. Nurtec Consumer Team Lead, partnering with and the US Marketing team, CMO, Patient Services, Digital, RC, and agency partners.**Key Role Responsibilities:*** Lead **integrated consumer omnichannel approach** across multiple channels, maintaining brand consistency across channels* Lead **Digital** engagement strategy across web, search and AI-driven platforms.* Evolve Consumer **website** to deliver a customized content approach* Develop and execute **DTC Search** plans in partnership with Media, ensuring insights, messaging and creative opportunities are maximized across the media mix.* Lead **patient ambassador** strategy, recruitment and promotion* Lead **CRM** engagement strategy and tactical execution including SMS capabilities, partnering with the CMO CRM Strategy team* Lead **patient adherence** programs including identifying and developing new initiatives.* Lead DTC **Competitive Intelligence** collection and communication* Consumer Budget Captain* Apply patient insights, market research, and journey mapping to inform program design and ensure relevance across the patient experience.* Embed foundational analytics capabilities (e.g., dashboards, tracking/reporting metrics and KPIs) and rapidly adjust engagement approach based on new insights* Use real-time customer behavior to sharpen customer segmentation and execution of marketing mix to deliver content that is most relevant and timely and adopt best practices to improve efficiencies* Uphold Pfizer’s core values of Excellence, Equity, Courage and Joy while contributing to a positive and collaborative team culture.**Basic Qualifications:*** Bachelor’s degree and 6+ years of pharmaceutical/industry experience required* A minimum of 2+ years of product Consumer experience preferred.* Experience in US Marketing* Ability to operate in an environment that continuously encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork across functional teams* Innovative thinker who is excited by "pioneering" initiatives that may not have precedent* Ability to engage and influence team members, even without direct reporting relationships* Demonstrated strong analytic skills to measure attribution and drive marketing performance, marketing mix improvements and higher ROI* Demonstrated analytical skills* Demonstrated ability to work effectively with varied internal stakeholders to improve business performance* Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment* Must be able to organize multiple projects over time* Uphold Pfizer's Core Values of Excellence, Equity, Courage and Joy, while contributing to a positive and collaborative team culture*Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.***Other Job Details:*** Last day to apply: December 2, 2025The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.**Sunshine Act**Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.**EEO & Employment Eligibility**Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.Pfizer endeavors to make accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.Marketing and Market ResearchPfizer careers are like no other. In our culture of individual ownership, we believe in our ability to improve future healthcare, and potential to transform millions of lives. We’re looking for new talent to join our global community, to unearth new innovative therapies that make the world a healthier place. #J-18808-Ljbffr