Social Media Manager
3 months ago
We are seeking a talented Social Media Manager to join our team. The ideal candidate will be passionate about digital marketing and have a strong understanding of various social media platforms. This position will be onsite at our Palm Beach Gardens, FL office.
Essential Job Functions, Duties & Responsibilities:
- Manage and update the social media content calendar for relevant platforms such as: Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok
- Produce and create social media content including but not limited to videos, lives, reels, shorts, graphics, and training webinars.
- Leverage measurement tools to provide progress reports, including key performance indicators (KPIs), and continually improve results through testing and new initiatives.
- Monitor and engage regularly with audiences online; engage publicly as a thought leader.
- Lead in company reputation management efforts and strategies to enhance online reviews.
- Ensure all online efforts and messaging are consistent with the values, overall story, and voice of the target audience.
- Collaborate with the Senior Communications and Content Manager to develop and amplify digital campaigns.
Competencies:
- Excellent communication skills (written, oral, presentation, interpersonal, listening)
- Strong organizational, project management, and time management
- Strong collaboration and team orientation
- Curiosity and creative thinking
- Business acumen to include business analysis and quantitative skills (tracking and interpreting metrics to enhance user engagement and content optimization)
- Thorough understanding of marketing strategies and practices
- Valuing diversity and differences; promoting inclusion
Education, Experience, and Certification:
- Bachelor’s degree in Business Administration with emphasis in Communications, Marketing, or Advertising preferred.
- Four years or more of professional experience in social media, brand/personality management including organic and paid campaigns.
- Experience producing/hosting social media videos, including IG Reels, Stories, TikTok, YouTube
- Videography and/or video editing experience preferred
- Hootsuite or similar social media management platform experience preferred
- Fluency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint)
- Fluency in platform management for videos, audio, and text
- Intermediate level of Canva and/or Adobe Photoshop, Premier Pro, iStock
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