Marketing Manager I/II, DTC

ICompany Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok. Job Description Candidates will be hired at either grade 18 or grade 19, with the specific grade determined by their experience. The Marketing Manager works in collaboration with the Associate Director of Consumer Marketing and serves as the indication digital lead for the team. This position will be responsible for developing and executing marketing plans for aMDD (adjunctive Major Depressive Disorder) indication to drive key consumer marketing business initiatives. In this role, you will lead cross‑functional teams to develop and execute impactful advertising and promotional strategies, fostering strong collaboration with internal and external partners to ensure effective plan implementation. This role reports into the aMDD Consumer Marketing Associate Director. Key Responsibilities Include: Lead the development and manage execution of DTC tactics for aMDD indication to drive brand awareness, disease awareness, acquisition, and/or conversion through a variety of channels which may include: social, banners, website, audio, CRM, direct marketing, in‑office (point‑of‑care), and print, with a strong emphasis in digital communications. Opportunity to support broadcast. Develop strategic briefs for tactics, provide thoughtful and timely creative feedback, and cultivate strong, collaborative relationships with agency partners. Apply data driven insights to participate in the development of marketing plans to evolve the aMDD strategy. Understand and leverage trends in the marketplace impacting consumer marketing at large, and pharmaceutical consumer marketing. Manage projects including execution of marketing plans, initiatives and tasks. Deliver high-quality work on time, applying agile ways of working when appropriate. Always ensuring that regulatory and compliance guidelines are followed. Evaluate the effectiveness of campaign strategies through measurement development to ensure positive return on investment and achieve brand objectives. Track and manage the consumer marketing budget while collaborating with the team to utilize resources effectively and efficiently. Qualifications Bachelor's Degree Marketing experience with proof of building proficiencies in all marketing skills Preferred Qualifications 4-6+ years of relevant work experience in marketing. Prior experience in pharmaceutical or CPG marketing. Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority. Prior Web/Digital experience, including evaluating perf and optimizing assets when needed. Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, brief writing, and delivering feedback. Excellent project management capabilities, good analytical and conceptual abilities, self‑starter initiative and team orientation. Strong communication, presentation and interpersonal skills. Must have attention to detail, execution, and follow-through. Knowledge of applicable regulations and standards affecting Pharmaceutical Products. Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners. DTC mass media (TV, audio, print) experience. Experience working with marketing partners to develop custom assets. Understanding of digital channels and their application. Ability to work with all levels in a highly matrixed organization. Ability to influence senior management. Additional Information Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short‑term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.htmlI #J-18808-Ljbffr