Marketing Director

3 weeks ago

Van Nuys, United States California Healthcare and Rehabilitation Center Full time
We are seeking a Marketing Professional to join our team The purpose of your job position is to develop, coordinate, and implement a marketing plan with clear objectives based on the facility's strengths and meet and exceed the monthly goals of increasing facility census with appropriate ratio mix of Medicare, Medi-Cal, managed care and private payer in accordance with current federal, state and local guidelines that govern the facility and as directed by management and/or the Administrator.

The Marketer will treat each patient fairly, kindly, and show them dignity and respect. They will refer to each patient by their name. They will communicate clearly, empathetically, and effectively when speaking to patients, family members, visitors, all staff and governmental agencies. They will work cooperatively with facility multidisciplinary team to determine if potential patients meet facility acuity and financial requirements. They will be committed to always doing the right thing.

Marketing Director Requirements

Minimum of 1 - 5 years of marketing/admissions experience in healthcare
Fully vaccinated against COVID-19 including Booster shots
Previous experience in marketing or other related fields
Strong leadership qualities

Primary Marketing Director Responsibilities

Collaborating with the Administrator to ensure census goals
Submitting a weekly calendar of scheduled marketing appointments to the Administrator
Making daily contact with acute care case managers, social workers, discharge planners and physicians
Managing patient family relationships and meeting with them upon admissions to ensure the completion of facility required admission paperwork
Assessing potential patients in the local hospitals and answering their questions about the facility
Maintaining a database of physician and case manager contacts and profiles
Participating in local community events to promote visibility and increase facility's census
Following operational budget
Attending stand-up meetings every day
Overseeing inquiries from physicians, hospital discharge planners, etc. and respond to all referrals within 15 minutes of receipt
For PDPM compliance, ensuring all new admissions to the facility have proper documentation discharge summary, therapy notes, nursing notes, and medication list
Keeping updated with Medicare/Medicaid regulations governing admission and discharge requirements
Reporting any occupational exposures to blood, body fluids, or other hazardous materials to a supervisor immediately
Protecting each patients/residents file and data with confidentially per HIPAA standards
Abiding with all facility policies and procedures including not disclosing user ID codes and passwords
Every effort has been made to identify the essential functions of this position. However, it in no way states or implies these are the only duties you will be required to perform as directed by management. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position
Other duties may be assigned

PAY SCALE: $18 - $37 / Hour

Depending on a number of factors, including, but not limited to location, regularly scheduled work shift, knowledge, skills, experience, and expertise.

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