Commercial Marketing Analytics Manager

5 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. About Us S&S Activewear is a leading North American, tech-enabled specialty distributor of imprintable apparel, including t-shirts, fleece, athletic wear, headwear, workwear, scrubs and accessories. We pride ourselves on being the “critical link” that enables our 100+ brand partners such as Adidas, Columbia, and Gildan to reach a hyper‑fragmented customer base of apparel decorators, eRetailers, and promotional products distributors who embellish apparel for diverse end‑consumer use cases (e.g., everyday wear, concerts, fitness attire, life events, team sports). Our differentiation comes from a customer‑service focus, strategic product portfolio, world‑class distribution infrastructure, and a collaborative growth culture driven by relentless technological innovation. Founded in 1988 as a regional t‑shirt distributor, we have grown into a multi‑billion‑dollar value‑added distribution platform that supports market penetration for suppliers while enabling growth, operations, and fulfillment for a diverse range of customers across channels and business sizes. About The Role We are seeking an experienced and collaborative Commercial Marketing Analytics Manager to build and scale a comprehensive marketing measurement capability. This role will develop a full‑funnel measurement framework that supports both digital and broader marketing initiatives, enabling more effective planning, execution, and optimization. SCHEDULE Monday‑Friday, Full‑Time, Exempt Remote Available What You Will Do Marketing Measurement Framework & Strategy Develop and implement a scalable, full‑funnel marketing measurement framework that aligns with business goals and marketing strategies. Define and standardize KPIs across brand, demand generation, and retention efforts. Partner with marketing leadership to evolve measurement maturity and introduce new capabilities. End‑to‑End Campaign Planning & Measurement Collaborate with cross‑functional teams to support end‑to‑end campaign planning, from setting objectives and KPIs to post‑campaign analysis and insights. Ensure measurement plans are in place for all major campaigns, including test design, tracking, and performance evaluation. Provide guidance on learning agendas and how to apply insights to future planning cycles. Cross‑Functional Collaboration Work closely with teams across marketing, merchandising, commercial strategy, commercial analytics, and data science to ensure alignment on measurement priorities and data integration. Serve as a key liaison to translate business questions into structured measurement plans and learning agendas. E‑Commerce Analytics Support measurement and optimization of e‑commerce performance, including traffic, conversion, and digital merchandising effectiveness. Partner with digital and UX teams to analyze customer journeys and identify opportunities to improve site performance and user experience. Contribute to the integration of e‑commerce data into broader marketing performance reporting. Capability Development & Enablement Support the rollout of new measurement methodologies such as marketing mix modeling (MMM), attribution modeling, and incrementality testing. Help integrate digital and offline data sources to enable holistic performance evaluation. Collaborate with internal and external partners to evaluate and implement measurement tools and platforms. Team Leadership Manage and develop a marketing analytics analyst, providing mentorship, guidance, and support in day‑to‑day work and long‑term career growth. Foster a collaborative and learning‑focused environment within the analytics function. Performance Analysis & Optimization Guide the analysis of marketing effectiveness across channels and tactics, identifying opportunities to improve ROI and customer engagement. Contribute to test design and evaluation for A/B and test‑and‑control experiments. Help build dashboards and reporting structures that support ongoing performance monitoring. What We’re Looking For 7+ years of experience in marketing analytics, marketing strategy, or related roles. Strong understanding of full‑funnel marketing measurement, including brand, digital, CRM, and e‑commerce channels. Experience developing and implementing measurement frameworks and introducing new analytics capabilities. Familiarity with MMM, attribution modeling, and incrementality testing. Excellent communication and collaboration skills, with the ability to influence across functions. Experience in B2B or hybrid B2B/B2C environments is highly desirable. Bachelor’s degree in marketing, business, economics, or a related field; advanced degree a plus. Preferred Tools & Platforms Google Tag Manager, Google Analytics 4, Listrak, Qualtrics Power BI, SQL, Snowflake Google Ads Physical Demands Physical demands described here represent those that must be met to successfully perform essential functions. The employee is regularly required to talk or listen. Working Environment This job operates in a professional office and home office environment. Standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines are used. Reasonable accommodation may be made to enable people with disabilities to perform essential functions. S&S Activewear welcomes people of all backgrounds and experiences and is committed to creating a diverse culture and supporting human growth. We are proud to be an equal opportunity employer and are committed to providing equal opportunity for all employees and applicants. We conduct business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. Our policy is to recruit, hire, train, promote, assign, transfer, and terminate employees based on their own ability, achievement, experience, and conduct and other legitimate business reasons. S&S participates in E‑Verify and will provide the federal government with Form I‑9 information to confirm you are authorized to work in the U.S. This job offer is contingent upon the completion of a satisfactory background check. #J-18808-Ljbffr