Senior Associate, Programmatics

Senior Associate, Programmatics Location: Onsite 5x week in Chicago, IL or NYC Job Type: 6‑month W2 Hourly Contract (potential to extend based on performance) Compensation: $55‑65/hr On behalf of our financial services client, we are seeking a Senior Associate, Programmatics who will be responsible for leading the planning, execution, and optimization of complex digital advertising campaigns across programmatic platforms, leveraging both manual and automated (AI, agentic) methods. This role requires advanced hands‑on experience in campaign setup, trafficking, QA, and optimization, as well as a strategic mindset for developing targeted media strategies. The Senior Associate mentors junior team members, collaborates with internal and external partners, and drives process improvements through automation and workflow enhancements. The role also involves advanced reporting, compliance oversight, and staying ahead of industry innovations. Responsibilities Independently manage execution, monitoring, and optimization of paid media campaigns using advanced manual and automated techniques (API integrations, custom scripts, automation dashboards). QA campaign setups, AI‑based workflows, automated bidding, predictive audience targeting, and dynamic creative optimizations. Develop and implement campaign strategies in collaboration with cross‑functional teams. Analyze complex campaign data, interpret AI‑driven insights, and recommend optimizations to maximize ROI and achieve KPIs. Oversee campaign budgets, pacing, and bid strategies for multiple projects. Troubleshoot and resolve advanced campaign delivery and performance issues. Drive reporting automation, workflow improvements, and process scaling initiatives. Prepare and present detailed performance reports, highlighting actionable recommendations. Mentor and train junior analysts and associates. Ensure compliance with brand guidelines, privacy regulations, and platform policies. Stay current with industry trends, platform updates, and best practices. Qualifications Bachelor's degree in Marketing, Business, Communications, or related field. 3‑8 years of hands‑on experience in paid media and programmatic campaign management. Advanced proficiency with DV360, The Trade Desk, Amazon DSP, CM360, and other ad tech delivery and reporting platforms. Strong analytical, communication, and project management skills. Excellent organizational and multi‑tasking skills. Proven ability to work independently and lead collaborative projects. Preferred Skills Certifications in programmatic platforms (e.g., DV360, The Trade Desk). Experience with AI copilots, automation dashboards, and campaign setup tools. Advanced understanding of data feeds, APIs, and ad reporting systems. Proficiency with data visualization tools and advanced Excel skills. Benefits Health, vision, dental, 401(k), and more. For details: https://shorturl.at/GMPcb. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by Randstad Digital offers a comprehensive benefits package, including medical, prescription, dental, vision, AD&D, and life insurance offerings, short‑term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days. Equal Opportunity Employer Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a RANDSTAT DIGITAL company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. #J-18808-Ljbffr