Marketing Intelligence Specialist

Overview The Role About Lord Abbett: Founded in 1929, Lord Abbett is an independent firm with a singular focus on the management of money. Over the course of our history, weve earned a sterling reputation for our leadership, influence, and innovation in the asset management industry. Today, our independent perspective, our commitment to active management, and our intelligent product design continue to make us relevant to individual and institutional investors. From the very beginning, weve recognized that our people are our greatest asset. As an investment-led, investor-focused firm, we value intellectual curiosity, teamwork, and collaboration across the organization. Were looking for people with a keen interest in working for a trusted leader in the asset management industry, a desire to expand their knowledge, and a passion for delivering a client experience that exceeds expectations. Now that you know our history, are you ready to be part of our future? Job Overview Job Overview: The Marketing Intelligence Specialist role is for a motivated and strategic thinker, experienced in driving the data-driven decision-making processes. This role is pivotal in transforming data into actionable insights that enhance our marketing strategies and business outcomes. The ideal candidate will have a strong analytical background, excellent communication skills, and the ability to collaborate effectively with various teams. Well trust you to: Lead the development and implementation of data analysis and reporting frameworks Establish a center of excellence for digital marketing measurement, analysis Standardize, stabilize basic reporting, analysis, and optimization approaches Work with data, tech teams to evolve data integration capabilities Create, maintain, and curate multiple engagement dashboards Collaborate with marketing, sales, and product teams to identify key metrics and performance indicators Provide strategic insights and recommendations to optimize marketing campaigns and business strategies Develop and maintain dashboards and visualizations to track performance and inform decision-making Conduct in-depth analysis of customer behavior, market trends, and competitive landscape Present findings and insights to senior leadership and stakeholders in a clear and compelling manner Ensure data accuracy and integrity across all reporting and analysis activities Stay updated on industry trends and best practices in data analytics and intelligence You'll need to have: Bachelors degree in a relevant field (e.g., marketing, statistics, analytics, economics) 8+ years of experience in data analysis, business intelligence, or a related field Strong proficiency with data analysis tools and software (e.g., Power BI, Tableau, SQL) Proficiency with social media management applications (e.g., Sprinklr, Hootsuite) Experience with digital marketing analytics platforms (e.g. Adobe Analytics, Google Analytics, Tag Manager) FinServ or Asset Management experience a plus Excellent analytical and problem-solving skills Strong communication and presentation skills Strong project management skills Why Lord Abbett? Lord Abbett is a leading global independent, privately held investment management company. We are active managers and invest where we believe we have a repeatable edge and can deliver alpha for our clients. Our vision is to be the most respected asset manager in the world, admired for our people, our performance, our relationships, and our organizational agility. This inspires the three pillars of our culture. Principles-Based - We empower our leaders to create an environment of trust. Performance-Oriented - We inspire our people to embody our values, excellence, responsibility, transparency & collaboration. Purpose-Driven -We instill a passion for always putting our clients' interests first. We have been ranked #1 in Bartons Best Fund Families for 2024 and have earned recognition as one of the Best Places to Work in Money Management by Pensions & Investments for five consecutive years. Compensation Information: Annual base salary for this role is $120,000.00 to $140,000.00. Salary is estimated for this role. Actual pay may be different. Discretionary Bonus: Role may be eligible to receive an annual discretionary bonus. Discretionary bonuses are determined by several factors including, but not limited to, firm, team, and individual performance. Benefits: Lord Abbett is committed to offering a competitive total rewards package to all eligible employees. Offerings include competitive total compensation, retirement plans, competitive health and well-being plans. To learn more about what we offer, please visitCareers | Lord Abbett Lord Abbett is an equal employment opportunity employer. We are committed to providing equal employment opportunities to all qualified individuals without regard to the following legally protected characteristics: race, color, religion, sex, pregnancy, national origin, age, physical or mental disability, marital status, sexual orientation, sexual identity, caregiver status, military/veteran status, or any other characteristic protected by local, state or federal law. All employment decisions at Lord Abbett are based solely on the applicants relevant experience, skills and qualifications. Important notice to Search Firms - Please Read Carefully Without prior written agreement, Lord Abbett does not accept unsolicited submissions from employment agencies, search firms, placement services, or any similar provider (Search Firms) for employment opportunities. All candidates submitted by Search Firms to any employee or partner at our company without a written Search Firm agreement in place will be deemed the sole property of our company. In such circumstances, no fee, commission, or other compensation will be paid to such Search Firm in the event a candidate is hired by our company. To the extent a Search Firm has a written agreement in place, all introductions are position specific and should be directed to HR or the hiring manager, so we kindly request no unsolicited phone calls or emails. #J-18808-Ljbffr