Senior Manager-Marketing

Why Mayo Clinic Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive benefit plans – to take care of you and your family, now and in the future. And with continuing education and advancement opportunities at every turn, you can build a long, successful career with Mayo Clinic. Benefits Highlights Medical: Multiple plan options. Dental: Delta Dental or reimbursement account for flexible coverage. Vision: Affordable plan with national network. Pre-Tax Savings: HSA and FSAs for eligible expenses. Retirement: Competitive retirement package to secure your future. Responsibilities The Senior Marketing Manager is a highly-skilled marketing strategist with exceptional leadership and communication skill who provides significant contributions to business planning efforts as a collaborative partner. The Senior Marketing Manager leads teams building strategic marketing, advertising, and media campaigns to support business objectives for the institution. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in strategic and tactical marketing planning, branding, and product development. The Senior Marketing Manager is responsible for developing and driving strategic, multi-vehicle marketing campaigns utilizing both digital and traditional initiatives that ensure the success of Mayo Clinic’s products, services, and brand promise in the marketplace. Main Job Duties And Responsibilities Proactively collaborates with marketing, physician and corporate leadership, governing committees, patients, and consumers as required to lead strategies, plans, objectives, and projects to a successful completion. Oversee planning, execution, and optimization across Linear TV, OTT/CTV/OLV, Audio, OOH, digital display/native, paid social, and SEM. Hands on media mix modeling experience inform channel mix and optimize investment decisions. Serves as an advisor on marketing objectives, strategies, and tactics and serves as an advocate for new products, services, or projects. Independently influences change to help optimize processes and operations in line with a modern marketing organization. Evaluates, analyzes, develops, and measures marketing strategies based on target audiences, market research and business plans, and continually assess consumer and business needs to ensure alignment. Reports on outcomes and makes dynamic adjustments. Responsible for market intelligence through identification and analysis of internal and external data relevant to the market with the ability to synthesis findings and adjust strategies to accomplished assigned objectives and key results. Continuously evaluates and analyzes customer research, current market conditions and competitor information. Responsible for assigned marketing budgets and financial oversight. Knowledge and expertise in external vendor management, oversite, leadership, budget, and contract negotiations. Solid understanding of how to leverage customer and market insights to develop an annual marketing plan and drive marketing strategies for assigned marketing objectives. Build, mentor, and empower a high-performing performance marketing team with a culture of excellence and accountability. Selection Process During the selection process, you may participate in an OnDemand (pre-recorded) interview that you can complete at your convenience. During the OnDemand interview, a question will appear on your screen, and you will have time to consider each question before responding. You will have the opportunity to re-record your answer to each question - Mayo Clinic will only see the final recording. The complete interview will be reviewed by a Mayo Clinic staff member, and you will be notified of next steps. We value your interest in the role and look forward to hearing back from you. Eligibility This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position. Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program. Qualifications Bachelor's degree in Business Administration or related field 7+ years of marketing experience Experience in all aspects of developing and managing marketing strategies and budgets Project management experience in implementing tactical marketing programs Comprehensive digital marketing skills Experience leading and managing high-performance teams Preferred Qualifications MBA, MHA, or master's degree in marketing. Experience with growth marketing, with proven track record of driving adoption, engagement, or retention. Excellent analytical and communication skills. Entrepreneurial approach, high tolerance for ambiguity. Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional teams. Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience. Additional Qualifications Collaborative communication skills – Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications. Technological and digital marketing skills – Possess contemporary knowledge of digital tools, platforms and channels and a good understanding of marketing technology. Critical thinking skills – Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies. Analytical skills – Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently. Creativity and innovation – Think out of the box and be able to develop new concepts and devise unique marketing campaigns. Personal Motivation - A commitment to meeting deadlines with a high-quality product Sense of urgency, a strong work ethic, flexibility, and creativity Leadership – Takes responsibility for the collective work of the team, serving as a mentor and holding others accountable to their contributions. Seniority level Director Employment type Contract Job function Marketing and Sales Industries Hospitals and Health Care Exemption Status Exempt Compensation $138,257.60 - $200,512.00/ year. Education, experience and tenure may be considered along with internal equity when job offers are extended. Benefits Eligible Yes Schedule Full Time Hours/Pay Period 80 Schedule Details 8am-5pm M-F, may vary as needed. 100% remote role, the employee must live within the US. Weekend Schedule NA International Assignment No Site Description Just as our reputation has spread beyond our Minnesota roots, so have our locations. Today, our employees are located at our three major campuses in Phoenix/Scottsdale, Arizona, Jacksonville, Florida, Rochester, Minnesota, and at Mayo Clinic Health System campuses throughout Midwestern communities, and at our international locations. Each Mayo Clinic location is a special place where our employees thrive in both their work and personal lives. Learn more about what each unique Mayo Clinic campus has to offer, and where your best fit is. Equal Opportunity All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status or disability status. Learn more about the "EOE is the Law" . Mayo Clinic participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. 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