Creative Director

Creative Director – Texas State Technical College Are you someone who strives for excellence, values accountability, provides the best service, all while reflecting unwavering integrity? Our talented team members across the state follow the behaviors, beliefs and outcomes of these core values to ensure that our vision is met. If you're ready to join the TSTC family and make great memories, please complete our application process. Job Description The Creative Director acts as an inspirational leader and visionary guide for TSTC’s creative teams. This role fosters innovation in visual storytelling, brand expression, and digital experiences, while ensuring that all creative output aligns with institutional goals and values. The position collaborates with stakeholders across the college to design integrated campaigns that elevate engagement and reinforce the TSTC brand. This position also provides strategic oversight for sub-brands within TSTC—including Online College, Accelerated Training, WorkSite, and the TSTC Foundation—ensuring consistency, reach, and alignment with the college’s mission of training a skilled workforce for Texas industries. The Creative Director shepherds multidisciplinary teams across photography, cinematography, and graphic design to produce compelling and impactful creative assets. Essential Functions The employee will demonstrate TSTC’s Core Values of Excellence, Accountability, Service, and Integrity with internal and external stakeholders, customers, students, and community members. Brand Strategy and Leadership: Inspire and guide creative strategies that elevate and uphold TSTC’s brand narrative and visual identity. Foster collaboration and partnerships across divisions to ensure cohesive brand strategies and unified messaging. Provide high-level oversight for creative projects, ensuring that all deliverables reflect institutional excellence and integrity. Team Development and Management: Lead and mentor creative teams, cultivating a culture that attracts, develops, and retains top-tier creative talent. Provide inspirational direction and set clear expectations for performance, innovation, and collaboration. Implement systems to manage workloads, timelines, and deliverables to ensure that priorities receive appropriate focus and resources. Campaign and Sub-Brand Oversight: Oversee the development and execution of integrated marketing campaigns that support organizational initiatives. Lead the evolution and stewardship of sub-brands, ensuring each maintains alignment with TSTC’s overall brand architecture while serving the unique needs of distinct audiences. Innovation and Performance Management: Champion innovation in digital media, storytelling, and emerging technologies to enhance audience engagement. Establish performance metrics and tracking systems to evaluate creative effectiveness and drive continuous improvement, ensuring that creative strategies are data-informed and scalable for institutional growth. Required Qualifications Education & Experience: Bachelor’s degree in Graphic Design, Visual Communication, Marketing, Multimedia, or a related field; or equivalent experience. Eight (8) or more years of progressive creative leadership experience with demonstrated success in brand development and cross-platform storytelling. Proven experience leading multidisciplinary creative teams, including photography, videography, and graphic design. Strong portfolio demonstrating excellence in digital, print, video, and experiential work. Demonstrated ability to build and sustain collaborative, high-performing team environments. Competencies Strategic and Creative Leadership Collaboration and Communication Brand and Data Expertise Technical and Professional Proficiency Physical Abilities Must be able to remain in a stationary position for extended periods. Frequently operates computers, cameras, and other standard office or creative equipment. Occasionally moves equipment weighing up to 25 pounds for events or on-site productions. May be required to travel between TSTC locations or to event sites as needed. Equal Opportunity Employer Texas State Technical College (TSTC), as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions. Employment Eligibility Verification If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at TSTC. Background Checks A criminal history background check will be required for the finalist(s) under consideration for this position. Other Considerations Extra Duties Statement: This job description outlines the general responsibilities and expectations of the role. It is not intended to include every task or responsibility. Additional duties may be assigned by leadership as needed. #J-18808-Ljbffr