Director Social Media

OverviewWe are seeking an experienced, strategic and creative Social Media Director to lead our social media presence across channels for both The Freeman Company (parent company) and the Freeman brand. This role is responsible for shaping and executing social media strategies to elevate both brands, drive audience growth and deliver measurable business impact on distinct channels for each. The candidate should demonstrate the ability to see the big picture, have a knack for creative storytelling, and participate in hands-on execution while leading a high-performing team. The role serves as a key member of the Marketing leadership team and is the primary liaison to content creation, creative and agency partners as needed.This position will support our Marketing team and is eligible for a hybrid schedule, generally requiring in-office and/or show-site work 2-3 days per week. This position is based out of our North Dallas office in Dallas, TX.Essential Duties & ResponsibilitiesDevelop and oversee a global social media strategy that aligns with business goals, brand identity for The Freeman Company and the Freeman brand, and audience needsLead the creation and distribution of engaging, platform-specific organic content across channels including Facebook, Instagram and LinkedIn, as well as future emerging channels or existing channels the brand may enterLead the establishment of the brand’s social media voice and guidelines, ensuring responsible content management, consistent tone, and compelling messaging/storytelling across platformsMonitor performance metrics, analyze data and provide recommendations for optimizations such as content for boosting, cross-sharing or collaborationsProactively identify cultural moment opportunities aligned with the brand and spearhead the right approach to activate social channels within the cultural momentDevelop and integrate engaging and distinctive social campaigns to support brand-building, awareness-driving campaigns, and conversionPartner with senior level cross-functional leaders or strategic partners to plan, integrate and maximize content performance that drive engagement and conversionEstablish goals, objectives and manage expectations of a high-performing social media team and partners, including oversight of analytics dashboard for social media performanceEducation & ExperienceMastyer’s Degree preferred, Bachelor’s Degree from a 4 year accredited college or university is required10+ years of experience in social media or digital marketing with at least 3-5 years in a leadership or director-level role managing teams and impactful strategiesProven track record of developing and executing social media strategies that drive measurable growth in awareness, engagement and conversion across multiple platformsDeep understanding of social media analytics, content performance measurement and paid media/boosting optimization, including experience using content publishing platforms such as Sprout Social or native platform insightsExperience leading cross-functional collaboration with creative, PR and marketing teams to align content with broader business and brand goalsStrong background in storytelling, content strategy and organic campaign management, including collab partnershipsDemonstrated ability to manage budgets, agencies and vendor relationships effectivelyKnowledge of digital trends and the evolving social landscape, with the ability to anticipate and act on platform changes or algorithm updatesKnowledge of content creation tools, including ability to edit videos, generate memes, or leverage AI for custom contentStrong copywriting skills, with ability to adapt to style and requirements of channel/platforms to maximize engagementAbility to be nimble or pivot based on business needsStrong cultural champion who demonstrates ability to foster growth, accountability and innovation within team dynamicAbility to prioritize initiatives and manage multiple campaigns simultaneouslyInspires fresh, creative thinking and demonstrates openness to new approaches or innovationWhat We OfferFreeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.Medical, Dental, Vision InsuranceTuition ReimbursementPaid Parental LeaveLife, Accident and DisabilityRetirement with Company MatchPaid Time OffDiversity CommitmentAt Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.Seniority levelDirectorEmployment typeFull-timeJob functionMarketingIndustriesEvents ServicesReferrals increase your chances of interviewing at Freeman Company by 2xGet notified about new Social Media Director jobs in Dallas, TX. #J-18808-Ljbffr