Job Details

Job Location
Corporate Services - Maryville, TN

Job Shift
Any

Description and Qualifications

Blackberry Farm, a world-renowned luxury resort, is seeking a skilled Marketing Analyst to join our dynamic marketing team. The ideal candidate will be responsible for analyzing marketing data, generating insights, and providing actionable recommendations to enhance our marketing strategies. This role will play a critical part in driving our marketing efforts through data-driven decision-making.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Data Analysis and Reporting:
  • Analyze marketing and sales data to identify trends and patterns.
  • Develop and maintain comprehensive marketing dashboards.
  • Generate regular and ad-hoc reports for various stakeholders.
• Metrics and KPIs:
  • Monitor and evaluate key performance indicators (KPIs) for marketing campaigns.
  • Ensure accuracy and integrity of data used for decision-making.
  • Track and report on campaign performance, providing insights and recommendations.
• Salesforce Utilization:
  • Leverage Salesforce Marketing Cloud, Data Cloud and Service Cloud to manage and analyze customer data.
  • Ensure Salesforce data accuracy and consistency.
  • Create and manage Salesforce reports and dashboards.
• Cross-Functional Collaboration:
  • Work closely with marketing, sales, finance and IT teams to support data needs.
  • Collaborate with cross-functional teams to develop and implement data collection processes.
  • Partner with external vendors and consultants as needed.
• Data Collection and Research:
  • Develop and implement methods for data collection, including surveys, questionnaires, and polls.
  • Conduct market research to gather data on competitors, consumer behavior, and market conditions.
• Visualization and Presentation:
  • Convert complex data sets into clear, actionable visualizations using tools such as Tableau.
  • Prepare and present findings and recommendations to stakeholders in a clear and concise manner.
• Continuous Improvement:
  • Stay updated with the latest trends and best practices in data analysis and marketing analytics.
  • Continuously seek opportunities to enhance data processes and reporting capabilities.

Must comply with all company policies and procedures.

To perform the essential functions of this position regular and consistent attendance is required.

Must be able to work well with other Team Members, Managers and interact with our guests.

SUPERVISORY RESPONSIBILITIES

• None

EDUCATION and/or EXPERIENCE

• Bachelor's or Master's degree in Marketing, Data Science, Computer Science, or a related field.
• Minimum of 4 years of experience in marketing data analysis or a similar role.
• Proficient Salesforce user with experience in creating and managing reports and dashboards
• Strong analytical skills with experience in statistical analysis and data mining.
• Experience with additional analytics tools such as Adobe Analytics and Google Analytics
• Proficiency with data visualization tools such as Tableau.
• Excellent communication and presentation skills.
• Detail-oriented with strong organizational skills.
• Excellent analytical skills.
• Ability to work effectively in a team-oriented, collaborative environment.

PREFERRED QUALIFICATIONS:

• Experience in the hospitality or luxury resort industry.
• Knowledge of data management principles and best practices.

LANGUAGE SKILLS

• Must have excellent verbal and written communication skills
• Ability to understand departmental policies and procedures and to make independent judgements in absence of supervisor
• Must be able to communicate effectively with guests, managers and team members

MATHEMATICAL SKILLS

• Basic knowledge and understanding of math

PHYSICAL DEMANDS

• Must be able to stand or sit for long periods of time
• Must be able to safely operate a company vehicle or golf cart

WORK ENVIRONMENT

• General Office

About Blackberry

Blackberry Farm and Blackberry Mountain, Relais & Chteaux properties located in the Great Smoky Mountains, continue the traditions of unparalleled hospitality and luxury that have always been the hallmark of the Blackberry brand. Combining land conservation, modern-day luxuries, and captivating natural setting, the two resorts create vacation experiences unlike any other. Activities abound at Blackberry Farm and Blackberry Mountain offering the opportunity for every guest to create an ideal experience to enjoy the properties and the region, whether they're seeking the thrill of adventure, the relaxation of a spa immersion, or quality time around the table enjoying celebrated cuisine.

A career at Blackberry means being surrounded by a welcoming and supportive team who strive each day toward common goals: legendary hospitality, memorable experiences and generational sustainability.

From ensuring our guests have a memorable stay to providing renowned cuisine, Blackberry provides career-defining opportunities, a comprehensive benefits program, and the tools to explore and grow your career. Some of our benefits include travel perks and property benefits, tuition reimbursement, paid time off with additional paid holidays, health insurance and flexible spending accounts, 401k match with profit share and training and education.

Blackberry is an Equal Opportunity Employer.

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