Copywriter
1 day ago
Some companies are in the Business of Technology. Others are in the Business of Finance…Or Sports…Or Soft Drinks. At EF, we’re in a different kind of business. Because our business, what we make, makes everything else possible. We’re in the Business of Understanding. Between people. Between cultures. For over half a century, we’ve been the leader in international educational programs and methods designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world. And yes, we have technology, we have finance, we even have sports with our own professional cycling team, EF Education - EasyPost. But it’s what we do with it—building greater understanding, breaking down barriers, and creating a better world—that makes all the difference. At EF Academy, we’re all about the latter—creating immersive environments for learning and growth through our private day and boarding high schools in Pasadena, New York, and Oxford. Our newly formed Marketing & Creative team is looking for a talented, creative, and entrepreneurial Copywriter. You’ll work closely with designers and marketing experts to brainstorm ideas, develop concepts, and articulate messaging for our larger brand and individual schools. You’ll be responsible for both long-form and short-form writing, working on projects for web, digital ads, social media, print, blog, video—and anything else that might come up. And, because we’re a new team, you’ll play an active role in helping us establish processes and new content to help elevate the EF Academy brand. If you’re passionate about creating excellent work, believe in the importance of multicultural education, and match the criteria below, we want to hear from you What you'll do: Maintain and elevate the tone of voice and messaging guidelines for EF Academy's marketing materials. Write and edit clear, concise, and high-quality copy for integrated campaigns, website content, blog posts, digital ads, social media, brochures, and other marketing materials as needed. Own SEO for web and blog content—incorporating best practices, conducting keyword research, staying up to date on trends and new information, and monitoring and analyzing website traffic and engagement metrics to continuously improve performance. Concept and pitch ideas to strengthen work across all media. Work closely with the design team to ensure that copy and visual elements deliver a cohesive brand experience. Collaborate with EF Academy teachers, school faculty, students, and thought leaders to generate and capture compelling content. Stay up to date with emerging trends and best practices in copywriting, marketing, and education to maintain EF Academy’s competitive edge. Use data, creative insights, and strategic feedback to shape your work. Handle multiple projects at once, at times with limited supervision, paying extra attention to both quality and timeliness. Take big, complicated ideas (ex: ever heard of competency-based learning?) and make them approachable, engaging, and easy to understand. Who you are: An exceptional writer with a portfolio showcasing work across a wide range of media. Extremely detail-oriented, with impeccable grammar, spelling, and editing skills. Highly organized and able to meet deadlines, prioritize tasks, and manage multiple projects in a fast-paced environment. A strategic thinker and creative problem-solver. An excellent teammate who loves to collaborate and work independently. A proactive self-starter with excellent self-management skills. Able to learn quickly and adapt to new challenges. An SEO whiz who always incorporates best practices and stays on top of the latest trends. Proficient in content management systems (this is a plus, not a requirement). Curious and excited to dive into all sorts of projects—no matter how big or small. 3–5 years into your copywriting career, possibly with agency experience. A proud lifelong learner, preferably with a degree in English, Communications, Marketing, or a related field. Passionate about education and committed to promoting the mission and values of EF Academy. Who we are: Spread across three locations, our day and boarding high schools each have the same mission: to prepare graduates for a successful and happy life. We offer an exceptional academic curriculum, personalized support, and a global community that fosters growth and development. Why you’ll love working here: Work in our beautiful Cambridge, MA office, where you’ll enjoy comprehensive professional development, frequent social programming, and employee-run DEIB Resource Groups and clubs. You can expect: Paid international and domestic travel at least once a year (more as you grow with us). Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding. Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts. Four weeks paid vacation your first year and ten paid holidays. 25% company match on your 401(k) contribution. Excellent medical, dental, and vision coverage, along with life and disability insurance. Wellness benefits and a yearly fitness reimbursement. EF program discounts including travel, language schools, childcare, and more. Dependent care, healthcare, and commuter flexible spending accounts (FSAs). Discounts at local venues and businesses. Yes, we’re a large global company of 55,000 employees in 115 countries, but we act with the nimbleness and agility of a much smaller organization. Founded and run by the same family since 1965, we’re always on the lookout for people with drive, creativity, empathy, and what we like to call ‘fingerspitzengefuhl’ (German for ‘keeping one’s finger on the pulse’), to help us continue our journey: to transform lives, and yes, make the world a better place. Is that you? Then step into a larger world and apply for the roles that will excite you and challenge you in new ways. Want to learn more about life at EF? Follow us on social. #J-18808-Ljbffr
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