Digital Marketing Analyst Web

Digital Marketing Analyst Web & Mobile Join to apply for the Digital Marketing Analyst Web & Mobile role at California Lottery This range is provided by California Lottery. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Direct message the job poster from California Lottery About the California Lottery The California Lottery is a multi‑billion‑dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety‑five cents of every dollar spent by players goes back to local communities in the form of contributions to public schools and colleges, prizes and retailer compensation. In fiscal year 2023‑24, the California Lottery provided over $2 billion in supplemental funding for California public schools, bringing the total contributions to more than $46 billion since we began in 1985. Lottery products are sold at more than 23,000 retail locations throughout the state. Product offerings include an average of 52 fun and entertaining Scratchers games and several draw games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot. Job Description and Duties The California Lottery is looking for a dynamic Digital Marketer who is technically & creatively savvy with a passion for websites and mobile apps. Under the direction of the Head of Digital Channels and occasional direction from the Chief of Engagement & Retention Marketing, the Digital Marketing Analyst Web & Mobile is responsible for the planning, execution and analysis of features and content on Lottery’s digital platforms, including websites, microsites, and mobile apps. The position is critical to ensuring that the Lottery provides an exceptional user experience at all digital touch points to motivate consumers to play Lottery games, build understanding of the Lottery's mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education. Exam Requirement This position requires a current Marketing Analyst II exam. If you need to take the exam or if your score has expired, click here to gain list eligibility. Location & Telework This position is headquartered at the Lottery Headquarters in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: “telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.” Working Conditions Schedule: Monday-Friday, 8:00 am to 5:00 pm Travel: Infrequent Other: Work during evenings or weekends may be occasionally required Desirable Qualifications A bachelor’s degree, preferably with a specialization in Marketing, Web Development, Information Technology or a related field. Minimum of two years of experience in website content strategy, website design, e‑commerce operations, app development or a similar role. Experience with content management systems (e.g., Drupal, Contentful, Wordpress, Sitecore) is desired. Understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and the ability to interpret data to drive decision‑making. Familiarity with SEO, SEM & evolving ZCSO principles and their application to website content. Excellent project management and organizational skills with the ability to manage multiple projects simultaneously. Experience with design tools (e.g., Photoshop, Illustrator, InDesign, Canva, Figma) and proficiency with Microsoft products (Word, Excel, PowerPoint, Outlook, Teams). Experience in gaming, entertainment, e‑commerce, fast‑moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred. Important Note A resume is required to submit with your application package in order to be considered. Application Process For more information about this opportunity, benefits, and instructions on how to apply -- click the Apply button. Seniority Level Associate Employment Type Full‑time Job Function Marketing Government Administration Benefits Medical insurance Pension plan Vision insurance 401(k) #J-18808-Ljbffr