Director, Product Marketing

1 week ago

Tysons Corner, Virginia, United States MicroStrategy Full time

Company Description

Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends—we set them and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate.

But that's not all. Strategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward-thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, Strategy's stock has outperformed every company in the S&P 500.

Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.

Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued.

Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee; you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment.

Job Description

The Role: This is a critical role supporting marketing strategy, positioning, and messaging for our evolving suite of data and analytics products. You will be helping to shape the future of Strategy. Ideal candidates will have a deep understanding of the enterprise software market, a passion for AI, data, and analytics, and a proven track record of successfully launching and marketing software products to enterprise customers. Certification in the Pragmatic Institute framework or similar is preferred.

In-Office Position: At Strategy, Monday, Tuesday, Wednesday, and Thursday are in-office days with Fridays as work-from-home.

Your Focus:

  • Market Analysis: Maintain ongoing market research and competitive analysis to identify market trends, customer needs, and competitive positioning. Use insights to inform marketing strategies and messaging.
  • Go-to-Market Planning: Lead the development and execution of go-to-market plans for new product launches and feature releases. Collaborate with cross-functional teams including product management, sales, and customer success to ensure successful product launches.
  • Positioning and Messaging: Create compelling product positioning, messaging, and value propositions that resonate with target enterprise audiences. Ensure consistency across all marketing channels and materials.
  • Sales Enablement: Develop and deliver sales enablement tools, including product collateral, presentations, and training materials. Equip the sales team with the knowledge and resources needed to effectively sell Strategy products.
  • Content Development: Oversee the creation of high-quality marketing content, including whitepapers, webinars, and blog posts. Ensure content is aligned with the overall marketing strategy and supports lead generation and customer engagement efforts.

Qualifications:

  • Bachelor's degree in Marketing, Business, Engineering, Computer Science, AI, or a related field; MBA preferred.
  • Certification in the Pragmatic Institute framework or similar product marketing training.
  • 7+ years of experience in enterprise software product marketing, with at least 2 years in the SaaS industry.
  • Deep understanding of the data and analytics market, including key trends, technologies, and competitive landscape.
  • Experience with cloud architectures and AI technologies in the enterprise, and personal use of AI tools for productivity and effectiveness.
  • Proven track record of successfully launching and marketing enterprise software and SaaS products.
  • Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable strategies.
  • Exceptional communication and presentation skills, with the ability to articulate complex concepts to diverse audiences.
  • Strong project management skills, with the ability to manage multiple initiatives simultaneously including with cross-functional teams.
  • Passionate, driven, self-directed, and innovative in approach, with a customer-centric mindset.

Additional Information:

Strategy is an Equal Employment and Affirmative Action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.

Strategy provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at application_accommodations@strategy.com.

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