VP, Product Marketing

1 week ago

New York, United States EcoVadis Germany GmbH Full time

Work smart, have fun and make an impact Our purpose is to guide all companies toward a sustainable world. EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks. Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution. The Vice President Product Marketing will lead our global product marketing strategy and execution. In this role, you will be responsible for driving customer and revenue growth with a differentiated go-to-market strategy, world-class messaging and positioning strategy, and garnering market insights to inform product strategy and sales execution. Key performance indicators will include improving growth metrics (product ARR), product adoption, competitive win rates, and sales expansion plays. This role requires building strong cross-functional partnerships with teams including product, corporate strategy, sales, and the rest of marketing. This executive will be a key member of the marketing leadership team and contribute to the company strategy. Responsibilities Be a master story-teller. Develop the global messaging framework to support the current and future multi-product vision. Create a highly differentiated go-to-market strategy with regional marketing, sales, and product to strengthen our leadership and to win new markets and segments. Develop meaningful customer insights and personas for all audiences; understand the buyer, pain points, and differentiated value including segmentation and persona development. Create a feedback loop between product/marketing/sales to translate market feedback and the voice of the customer to help shape the product roadmap. Drive pricing and packaging strategy in partnership with product and Rev Ops. Contribute and work actively to drive product strategy and roadmap in partnership with the product leadership team. Think ahead and be up to speed on trends, market, and regulations to help inform product strategy and GTM. Conduct market research as needed to drive product, GTM, and company strategy. Develop sales enablement and training materials for new products and features in collaboration with regional marketing. Qualifications 12+ years of experience in product marketing or related field, 7+ years leading and developing teams. Bachelor’s degree in business or related field. MBA preferred. Proven success leading product marketing in a high growth multi-product SaaS company in the enterprise and SMB space. Global experience is required. Demonstrated ability to influence and drive organizational change and successful introduction of scalable and repeatable product marketing processes and framework. Experience driving global GTM strategy with product and rev ops. Skilled at simplifying complexity. Experienced storyteller and able to develop a memorable narrative for our products, and for different personas. Player coach with ability to teach and mentor the team. Experience managing multiple product lines across different personas and geographies. Domain expertise or prior experience in sustainability, supply chain, or GRC. Additional Information Location: New York Salary range: 220K - 240K In return for your expertise and energy, we offer: Base salary + bonus Flexi-time Home office allowance program Wellness allowance program Casual and friendly environment Virtual and in-person team building events Great 401K matching program Opportunity to work in an international atmosphere Our hiring team looks forward to reviewing your CV, in English, with a guaranteed response to every application. A new job with purpose awaits you Don’t fit all the criteria but still think you’d be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We’re interested in hiring from a diverse and skilled talent pool, regardless of professional and educational background. Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know. Our team’s strength comes from everyone’s uniqueness and is founded upon mutual respect. EcoVadis commits to equity, inclusion, and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. #J-18808-Ljbffr

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