Marketing Content Creator

About The Role Grade Level (for internal use): 09 Marketing Content Creator Location: NYC area or remote location The Opportunity automotiveMastermind is seeking a dynamic and creative Marketing Content Creator to write social media, website, and other thought leadership content for a fast-moving B2B technology solutions provider. This person will be responsible for content planning, writing, optimization, and distribution for both our website and social media presences. The Ideal Candidate This is a critical, dual-focused role for a passionate content creator adept at delivering both long-form and short-form written content. Our ideal candidate is a skilled copywriter, analytic thinker, and organized project manager with a knack for breaking down complex topics into compelling, digestible content and experiences. Working closely with key partners across Commercial, People, and Product, this individual will play a critical role in helping us drive brand awareness, affinity, and conversion through the strategic use of content and social media messaging. Key Responsibilities Web Content Production Produce thought leadership and brand storytelling tailored to automotive dealer audiences. Collaborate with Product Marketing & Customer Communications to understand what drives our business and develop content that supports client acquisition, retention, and engagement. Under the guidance of the Director of Marketing Communications, manage an editorial calendar that engages across all stages of the marketing funnel, with a focus on driving organic traffic and converting visitors into leads. Manage the blog lifecycle, from ideation, keyword research, and outlining to hands‑on writing, editing, and publishing. Conduct in‑depth keyword research and competitive analysis to identify high‑potential topics related to automotive SaaS and AI tools. Support the execution of the company’s social media communications strategy, ensuring consistency in brand voice, tone, and messaging across all platforms (LinkedIn, Facebook, Instagram, YouTube, etc.). This includes ownership of our LinkedIn newsletter, Masterminded. Partner with the Marketing Operations team to track content and search performance, using data and analytics to provide actionable insights and support continuous improvement of strategies. Stay current on evolving trends in digital communications, emerging platforms, and changes in audience behavior; provide recommendations to ensure our approach remains innovative and compliant. Be a steward of best practices in messaging, grammar, writing, and style. Qualifications 2+ years of hands‑on experience writing content & social media for a brand or organization, ideally with both marketing and communications objectives. Come with a proven portfolio of content that drives measurable business results (traffic, leads, revenue). Strong background and understanding of SEO & GEO best practices, digital trends, and metrics that impact visibility and performance. Excellent writing, editing, and storytelling skills with a strong understanding of audience engagement and platform nuance. Strategic thinker with experience developing and executing content strategies for internal and external audiences. Comfortable using AI tools to support content development processes. High attention to detail, quality, and accuracy—especially in time‑critical situations. Highly organized, with strong planning and project management skills. Professional Skills / Preferred Previous experience in automotive or SaaS technology strongly preferred. Experience in an automotive dealership is desirable. Ability to navigate ambiguity and manage multiple assignments Excellent interpersonal skills; ability to listen to and influence internal and external stakeholders Adaptability to changing priorities and a commitment to staying current with industry trends. Basic understanding of graphic design & video content creation tools (e.g., Adobe Creative Suite). Right to work requirements This role is limited for candidates with indefinite right to work within the USA. Compensation / Benefits Information (US Applicants Only) Sp & P Global states that the anticipated base salary range for this position is $53,084 to $109,089. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role. In addition to base compensation, this role is eligible for an annual incentive plan. This role is eligible to receive additional Sp & P Global benefits. For more information on the benefits we provide to our employees, visit https://spgbenefits.com/benefit-summaries/us #J-18808-Ljbffr