Webmaster

Job Summary 

As the Webmaster, you will work closely with the Director, Marketing & Communications and staff to bring the SIIM marketing vision to life through digital communication platforms (website + email). You will be responsible for website management, creating microsites, and assisting in the execution of email marketing campaigns, all while ensuring brand tone and style consistency. 

Responsibilities 

• Regularly update and maintain website content, including text, images, graphics, videos, and other multimedia elements. 
• Build microsites, and implement website changes, improvements, and new features on the website. When necessary, collaborate with a web design agency, create a project plan, maintain regular communication, and resolve issues proactively. 
• Successfully update Annual Meeting microsite with branding and content including text, images, graphics, videos, and other multimedia elements. 
• Ensure that content on website is accurate, up-to-date, consistent in tone and style, and aligned with SIIM's brand, style guide, and messaging across all digital platforms. 
• Troubleshoot and resolve website functionality, user interface, and user experience issues. 
• Implement SEO best practices to improve the website's visibility and search engine rankings. 
• Conduct keyword research and integrate relevant keywords into website content for improved organic search results. 
• Monitor website analytics to identify areas for improvement, track the success of social media campaigns, and make data-driven decisions to enhance website performance. 
• Implement and maintain website security protocols to safeguard against potential cyber threats and vulnerabilities. 
• Update Annual Meeting App with branding, graphics and content. 
• Work with the Director of Marketing to execute email marketing campaigns aligned with the overall marketing strategy, incorporating text, images, graphics, videos, and multimedia elements. 
• Ensure email templates and designs are consistent with the brand's identity. 
• Manage and segment email subscriber lists to deliver targeted content to different audience segments.
• Ensure compliance with data protection and privacy regulations (e.g., GDPR, CCPA) in all web-related and email activities. 
• Serve as a liaison for assigned committees. 
• Occasionally assist with in-house video, photography and social media, especially around the Annual Meeting. 
• Manage SIIM’s YouTube account by uploading and deleting videos to keep the channel up to date. 

Education and Experience 

• College degree preferred, preferably in Computer Science or related field 
• 3+ years of progressive Webmaster experience  
• Combination of experience can substitute for a college degree 

Knowledge and Skills 

• Must be organized, task-oriented, and deadline-driven 
• Adaptability to swiftly changing priorities 
• Excellent teamwork and collaboration abilities
• Strong communication skills 

Technical Skills: Required

• WordPress, HTML, CSS, JavaScript, PHP 
• Microsoft Office Suite 
• Knowledge of Google Analytics and SEO best practices 
• Proficient in editing/proofing digital content 

Preferred: 

• Adobe Creative Suite including Photoshop, InDesign, Premiere Pro 
• Experience with CMS and other Web tools (e.g., social media, FTP) 
• Responsive Design, Bootstrap, SQL, and other web development technologies 
• Knowledge of Tag Manager 

Physical Requirements 

• Must be able to remain in a stationary position at least 50% of the time 
• Constantly operates a computer and other office productivity machinery, such as a computer printer 
• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations  
• May be required to work weekends and/or nights
• Ability to travel both domestically and internationally 
• Ability to lift up and move objects up to 10 pounds
• Ability to travel 10% of the time