Lead Business Analyst

Job Classification:Technology - Agile, Delivery, & ProductPrudential Financial (NYSE: PRU), a global leader in financial services for over 150 years, is committed to helping individuals and institutions grow and protect their wealth. We offer a broad range of financial products and services, including life insurance, retirement solutions, and investment management. With over $1.6 trillion in assets under management and a presence in more than 20 countries, Prudential empowers customers worldwide to achieve financial security.**The Business** Prudential’s Brand & Marketing organization is at the forefront of driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.**The Role** We are seeking a Lead Business Analyst to support the strategic vision and execution of Prudential.com, one of the company’s most visible and critical digital properties. This role partners closely with the Director, Product Owner for Prudential.com and plays a pivotal role in translating business needs into actionable user stories and requirements that drive digital transformation and customer-centric experiences. Operating within a SAFe Agile framework, the Lead Business Analyst will collaborate with cross-functional teams—including UX, web & content strategy, analytics, technology, and business stakeholders—to ensure that digital solutions are practical, scalable, and aligned with business objectives. This role is instrumental in shaping the end-to-end web experience, identifying opportunities for improvement, and supporting the delivery of capabilities that enhance customer acquisition, engagement, and support. This is a hybrid role based in Newark, NJ, with onsite work expected 3 days per week.**What you can expect:*** Lead requirements gathering through interviews, workshops, surveys, and analysis of business processes and systems.* Translate business needs into clear, concise, and actionable user stories, functional specifications, and acceptance criteria.* Manage changes to requirements throughout the product lifecycle, ensuring transparency and alignment.* Create documentation to support solution design and stakeholder alignment.* Partner with the Product Owner to manage and prioritize the product backlog, ensuring high-value items are addressed first.* Coordinate with cross-functional teams to support the implementation of new web platform capabilities and feature enhancements to ensure they are production-ready.* Coordinate requests for analytics tagging, ADA defect remediation, and content authoring, ensuring timely execution and alignment with platform standards.* Support recurring production releases, including end-to-end testing, and user acceptance testing (UAT).* Support the exploration and implementation of AI-driven features to enhance personalization, customer support, and operational efficiency.* Define and track key performance indicators (KPIs) to measure success and inform future iterations.* Provide documentation to ensure successful adoption and operational support of web platform capabilities**What You’ll Need to Succeed:*** 6–8 years of experience in business analysis, preferably within digital product teams and Agile environments.* Proven ability to write and manage user stories and acceptance criteria in collaboration with Product Owners and Scrum teams.* Strong understanding of SAFe Agile methodologies and experience working in cross-functional teams.* Experience supporting large-scale web platforms and CMS-enabled digital experiences (e.g., Adobe Experience Manager).* Familiarity with coordinating tagging, accessibility, and content workflows across digital teams.* Excellent analytical and problem-solving skills with a customer-centric mindset.* Strong communication and stakeholder management skills, with the ability to influence and drive alignment across teams.* Familiarity with tools such as Miro, Figma, Jira, Confluence, and Adobe Analytics is a plus.* Passion for digital innovation, continuous improvement, and delivering exceptional customer experiences.# **What we offer you:**# Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $118,700.00 to $176,600.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.* **Market competitive base salaries, with a yearly bonus potential at every level.*** **Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.*** 401(k) plan with company match (up to 4%).* Company-funded pension plan.* **Wellness Programs**including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.* **Work/Life Resources** to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.* **Education Benefit** to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.* **Employee Stock Purchase Plan:** **Shares** can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week. Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com.If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.4 trillion in assets under management as of Dec. 31, 2023, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for 150 years. For more information please visit news.prudential.com.**Our Commitment to an Inclusive Workplace**Prudential Financial, Inc. serves its customers in more than 40 countries and territories, and we seek talented, creative individuals from a variety of backgrounds, worldviews, and life circumstances to work with us. We are focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don’t just accept difference—we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity
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