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Director, Revenue Management
4 weeks ago
SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We’re also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team. Director, Revenue Management Onsite, Miami, FL. United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Company’s award-winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica. United Parks & Resorts is seeking a dynamic and analytical Director of Revenue Management to oversee pricing strategy, promotional architecture, product positioning, and revenue optimization across our regional parks. This leader will be responsible for driving top-line performance and profitability through rigorous analysis, strategic planning, and cross-functional collaboration. The ideal candidate is performance driven – combining deep analytical capabilities with sharp business acumen and a relentless focus on execution. Revenue Strategy & Pricing Architecture Develop and manage end-to-end pricing strategies for all ticket products, pass programs, and bundled offerings. Own promotional calendar, pricing tiers, and product architecture to drive volume, yield, and strategic objectives. Oversee monthly pass member rewards strategy to drive frequency, upsell, and retention. Performance Analysis & Optimization Lead analysis of attendance, revenue, and per capita spending by ticket type, source of revenue (SOR), and sales channel. Provide actionable insights to improve conversion, mix, yield, and guest value across all commercial lines. Monitor campaign, offer, and product performance in real time and recommend optimizations to maximize revenue and EBITDA. Cross-Functional Collaboration Serve as the key Revenue Management lead region, aligning park GMs, marketing leads, and corporate teams on strategy and execution. Partner with park marketing, corporate marketing, and digital teams to optimize product positioning, messaging, web layout, and media execution. Ensure alignment between media investment, creative messaging, and commercial objectives across all touchpoints. Forecasting & Reporting Own short- and long-term revenue forecasting for the region, with accountability for driving performance to target. Present regular performance readouts, action plans, & strategic recommendations to senior leadership. Qualifications 7+ years of experience in pricing, revenue management, corporate strategy, or related field. Proven success in driving top-line growth through pricing, promotions, and offer optimization. Strong analytical mindset with experience in revenue reporting tools, forecasting models, and BI platforms. Strong levels of ownership and accountability. Effective communicator with strong executive presence and ability to influence cross-functional stakeholders. Experience in theme parks, hospitality, travel, or entertainment industries preferred. Bachelor’s degree required; MBA or related advanced degree a plus. Success In This Role Looks Like Double-digit per capita revenue growth driven by smarter product and pricing decisions. Fully aligned cross-functional execution on every offer, every time. A relentless focus on driving revenue and EBITDA - not just volume. Being the go-to expert for regional commercial performance, always one step ahead with the next recommendation. The Perks Of The Position Paid Holidays Flexible Paid Time Off SEA Employee Complimentary Park Tickets and Passes SEA Park Discounts on Food and Merchandise Medical, Dental, and Vision Insurance 401K plan Voluntary Insurance Life Insurance Disability Benefits Dependent and Health Care Flexible Spending Accounts Employee Assistance Program Legal Assistance Plan Tuition Reimbursement EEO Employer SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS. Seniority Level Director Employment Type Full-time Job Function Finance and Sales Industries Entertainment Providers #J-18808-Ljbffr
