Digital Marketing Manager

Company Overview Slingshot Biosciences is a fast‑growing life sciences company with a platform technology and paradigm‑shifting mission to make precision‑engineered cell mimics the gold standard for all cell‑based assay controls. We transform cell‑based applications with robust, scalable, and reproducible controls, including TruCytes™ Biomarker Controls, SpectraComp® Compensation Controls, ViaComp® Cell Health Controls, and FlowCytes® Instrument Controls. Job Summary We are seeking a results‑driven Digital Marketing Manager to lead strategy, execution, and optimization across all digital channels. The role builds and scales high‑performing digital campaigns—Google Ads, LinkedIn Ads, Meta Ads, retargeting, paid search, and email automation—while establishing rigorous tracking, analytics, and performance measurement. Experience integrating marketing workflows with NetSuite is strongly preferred. Key Responsibilities Develop and execute multi‑channel digital marketing campaigns (Google Ads, LinkedIn Ads, Meta Ads, retargeting, display, programmatic); manage keyword strategy, audience segmentation, ad optimization, and A/B testing. Oversee end‑to‑end funnel workflows—from awareness through conversion—across paid and organic channels. Build and optimize automated email journeys, nurture streams, and drip campaigns. Analytics, Tracking & Optimization Implement, maintain, and optimize tracking mechanisms across all channels (GA4, UTM structures, conversion tracking, pixel management, tag manager). Establish and report on KPIs, including ROI, CAC, CPL, funnel efficiency, and lifetime value. Build dashboards and reporting frameworks with data pulled from NetSuite, Google Analytics, ad platforms, and CRM. Conduct ongoing analysis to improve conversion rates and campaign performance. NetSuite & Marketing Systems Integration Configure and maintain marketing‑related workflows within NetSuite (campaign tagging, lead routing, analytics integration). Partner with Sales Operations to ensure clean data flow between CRM, marketing automation, and reporting systems. Support campaign attribution and revenue reporting through NetSuite dashboards and saved searches. Content & Creative Collaboration Work closely with product marketing and creative teams to develop compelling ad copy, landing pages, and visual assets. Ensure scientific accuracy and brand consistency across all digital touchpoints. Manage and optimize landing pages for SEO, user experience, and conversion performance. Own the creation of high‑quality presentations and executive‑ready slide decks for internal and external use, including campaign recaps, QBRs, performance reports, product launches, webinars, and strategic planning meetings. Translate complex data and scientific concepts into clear, visually engaging, and persuasive slides with strong storytelling structure. Cross‑Functional Collaboration Partner with sales, product marketing, and operations to align digital strategy with broader go‑to‑market goals. Support product launches, webinars, field campaigns, and trade‑show promotions with targeted digital amplification. Collaborate with finance and leadership to validate marketing ROI and support revenue forecasting. Qualifications 3–7+ years of digital marketing experience; biotech, life sciences, diagnostics, or B2B technology strongly preferred. Proven track record managing paid digital campaigns with measurable revenue impact. Deep proficiency in Google Analytics 4, Google Tag Manager, paid media dashboards, and advertising analytics. Hands‑on experience with NetSuite marketing/campaign modules. Experience with marketing automation tools (HubSpot, Marketo, Pardot, ActiveCampaign, etc.). Strong analytical mindset with the ability to interpret complex data and convert it into actionable insights. Exceptional presentation design skills, PowerPoint, Google Slides, or similar—with a portfolio demonstrating clarity, visual polish, and structured storytelling. Excellent communication, project management, and cross‑functional collaboration skills. Ability to thrive in a fast‑moving environment with shifting priorities. Preferred Experience Background in marketing for scientific or technical audiences. Experience designing full‑funnel attribution models and ROI frameworks. Familiarity with CRM tools (Salesforce, HubSpot CRM) and data hygiene best practices. Basic graphic design skills or experience collaborating closely with design teams. Salary and Benefits The base salary range for this full‑time position is between $125,000 – $140,000 + benefits. Paid Time Off Family Leave Life Insurance Pet Insurance Fully stocked break room with food, snacks, and beverages About Slingshot Our north star is to make healthcare more accessible worldwide by advancing cell biology to develop innovative solutions for human health. We value diversity and believe a variety of backgrounds and experiences leads to more innovative ideas and a better understanding of our customers. Passion is at the core of our values, and employees are encouraged to pursue their passions in their work and contribute to our mission. Equal Opportunity Employer Slingshot Biosciences is an equal‑opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Legal Authorization to Work in the United States Legal authorization to work in the United States is required. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Proof of relevant vaccination will be required as part of the hiring process. #J-18808-Ljbffr