Executive Director, Marketing Science

Hearts & Science Hearts & Science is a data‑driven marketing agency inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real‑time insights, we offer expert media planning and buying capabilities, shopper marketing, marketing innovation, and content activation. Executive Director, Marketing Science The Business Analytics team is pivotal in delivering modern agency services and is tightly integrated with planning and investment teams to exceed our clients’ business goals. Responsibilities Set the vision, strategy and roadmap to deliver bleeding‑edge marketing science solutions for our client portfolio. Define and execute the data strategy, uncover data needs/opportunities, and develop a practical roadmap to maximise value from 1st, 2nd and 3rd party data through integration and augmentation. Develop relationships with clients by providing strategic advisory on how data and analytics can unlock strategic opportunities. Encourage creative use of data to solve client business challenges and support client growth, in close alignment with Planning and Investment teams. Provide thought leadership around analytics, research, measurement and ad‑technology concepts, methods and tools. Develop best‑in‑class audience solutions in collaboration with Planning and Investment teams. Consult as a trusted advisor to client leads and senior clients on audience strategy, measurement and advanced analytics. Partner with Planning and Investment teams on annual budget setting, media plan development and ongoing budget/plan optimisation. Share points‑of‑view regarding industry changes in data and analytics (future measurement, clean rooms, attention measurement, etc.). Investigate impact of new data sources and technologies on the future of marketing and our verticals. Internal Facing Responsibilities Provide methodological support, coaching, training and advice to direct reports and broader teams. Recruit new talent. Lead development of playbooks for audience and measurement activities, standardising delivery of high‑quality marketing science services across the agency. Build the pipeline and be responsible for the revenue goals of Marketing Sciences. Contribute to POVs and exchange knowledge with colleagues at Annalect and the broader OMG network. Keep abreast of industry trends and developments through research, training and industry events. Required Skills Industry knowledge in marketing analytics and data (1st and 3rd party, data lakes, clean rooms, aggregated & user‑level data). Experience in integrated marketing related to media and/or customer journey development, budgeting, revenue forecasting, ROI development. Expertise in audience‑based marketing and data‑driven advertising. Analytic, critical thinking and problem‑solving skills to develop solutions and drive issues to resolution. Proven leadership ability and strong, impactful client relationship experience. Stellar communication and presentation skills, articulate, engaging, straightforward, and capable of translating unstructured business solutions into innovative customer marketing programmes. Ability to train and coach colleagues for growth, organised, detail‑oriented, prioritising work, business writing, presenting, analysis and project management. Comfortable working in ambiguous situations. Passionate about driving change by adopting emerging technologies in advertising. Education and Experience University degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting. Knowledge of agency‑side media campaign planning and execution process desirable but not required. Compensation Pay range: $150,000 – $250,000 USD. Compensation will be determined based on relevant experience, qualifications and geographic location. The Company reserves the right to modify this pay range at any time. Benefits include health, vision, dental, 401(k), Healthcare and Dependent Care Flexible Spending Accounts, vacation days, sick days, personal days, paid parental leave, paid medical leave and STD/LTD insurance. Work Arrangement This hybrid role requires three days per week in the office. The remaining two days may be worked remotely. Specific in‑office days will be discussed during the interview and may be adjusted over time. Location New York, NY Employment Type Full‑time Seniority Level Executive Job Function Marketing and Sales #J-18808-Ljbffr