Affiliate Marketing, Vice President

The VP of Affiliate Marketing will serve as the External Affiliates Acquisitions Strategy Lead responsible for developing the affiliate and lead aggregator acquisitions strategy for Branded and Cobrand Cards and potentially other verticals. The marketer will have a primary focus on identifying new opportunities and partners across the evolving digital acquisitions landscape, developing new aggregator channel capabilities, leading special projects and product launches, establishing audience and targeting strategies, and communicating results to senior leadership and cross‑functional partners. All this must be accomplished with a hyper focus on quality control, accuracy, and on‑time flawless execution. Beyond overseeing the development of channel strategy and capabilities, the External Affiliates Acquisitions Strategy Lead will also be responsible for creating and managing execution of marketing campaigns to our target segments. This includes creative optimization, campaign planning and calendar management, spearheading control and quality assurance, and tracking performance. Maintaining strong relationships across multiple teams and partnerships, managing our external agency, and overseeing day‑to‑day project management will be critical to success. Responsibilities Lead the development of Affiliate / Aggregator Channel acquisitions strategies across new‑to‑channel products and verticals Oversee channel capability development efforts including personalized offers, pre‑qualified offers, third‑party data integration, etc. Support management and prioritization of workload across multi‑person internal and agency teams Drive channel acquisitions growth by understanding the competitive landscape, optimizing existing channel performance, and identifying new messaging, targeting, or capability opportunities Contribute to the test & learn roadmap for the Affiliate Channel, focusing on enhanced targeting, modeling, creative and offer optimization, and audience expansion Oversee end‑to‑end campaign management from setup to deployment to reporting and auditing with an extreme focus on detail and flawless execution Collaborate with business partners to identify efficiencies and improve effectiveness in acquisition channels through innovations in strategy, targeting, process and new capabilities Partner with internal stakeholders and business planning teams on reporting, tracking and forecasting to evaluate program performance and aid future strategy development Apply critical thinking to identify and size new acquisition opportunities, assess customer impacts, and make recommendations to drive business growth Assess risk in business decisions, ensuring compliance with applicable laws and firm policies, safeguarding Citigroup’s reputation, and escalating control issues transparently Qualifications 6–10 years of experience in marketing, product or offer strategy and/or channel management; affiliate marketing experience strongly preferred Experience in project management for marketing campaigns is essential Innovation experience launching new marketing channels, products, or complex projects Familiarity with basic reporting, credit‑card P&L models, and fundamental analytics tactics Strong communication, presentation, and influencing skills Strong proficiency with Excel and PowerPoint, with the ability to learn new systems quickly Financial services industry experience preferred Education Bachelor’s or higher degree; Master’s preferred Leadership Competencies Self‑starter who partners effectively, maintains strategic vision while diving into detail across multiple projects Ability to inspire, set priorities, and allocate workload among internal and agency teams Outstanding facilitator who partners with product leads and stakeholders to evaluate and implement solutions Resourceful, pragmatic problem‑solver and forward thinker with independent judgment Superior attention to detail with a process‑oriented mindset Excellent interpersonal, listening, relationship‑building and negotiation skills Demonstrated ability to manage multiple tasks and drive solutions to complex problems Comfortable operating in a highly matrixed, complex environment Strong sense of accountability and decisive, strong work‑ethic culture Benefits In addition to salary, Citi offers discretionary and formulaic incentive and retention awards. Employees receive medical, dental & vision coverage; 401(k); life, accident and disability insurance; wellness programs; paid time off (vacation, sick leave and holidays). Visit citibenefits.com for details. EEO Statement Citi is an equal‑opportunity employer. Qualified candidates will receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other protected characteristic. For reasonable accommodations or additional information, visit the Accessibility, EEO Policy Statement and Know Your Rights pages. #J-18808-Ljbffr